Ariston showcases quality as it launches ‘The Ariston Comfort Challenge’

Gaurav Bisaria, Director, Central Africa, Ariston Thermo Group

Ariston, the foremost and most widely recognized brand in the portfolio of water heating leaders, the Ariston Thermo Group, has launched its novel campaign, ‘The Ariston Comfort Challenge’ in Ghana.

Since its foray into the Ghanaian market, Aristion has been synonymous with unrivaled quality and the Comfort Challenge demonstrates the firm’s mission of delivering market-leading environmentally sustainable comfort, even to regions with the most adverse weather conditions.

Focused on ensuring thermal comfort is available anywhere in the world, the Comfort Challenge saw Ariston, in 2018, donate a warm shelter to a group of scientists from the University of Copenhagen involved in climate change studies in the remote and icy Island of Disko, in Greenland, which is one of the coldest regions in the world.

Hitherto, the scientists, whose research focused on changes that occur to the Arctic ecosystem during wintertime, the consequences of climate change on the ice sheet and glacier, and on wildlife as well as the people that live in the area, struggled to stay on the island for more than a few days due to the harsh weather conditions. This unfriendly weather, which becomes even more hostile during the winter months, interrupts research work.

Following the delivery of the Ariston Comfort Zone, an innovative modular home was shipped to and assembled—for the first time— in Disko Island, the scientists have been able to extend their stay on the Island and continue their research. It has also afforded the Ariston brand the opportunity to test its products in the harshest conditions and once again, verify their quality in real-world settings.

Speaking during a virtual media parley held recently, Director, Central Africa, Ariston Thermo Group, Gaurav Bisaria, explained that a safe and sheltered house, heated and provided with hot water for maximum comfort even during the most ruthless winters of the north, would have not been possible without Aristo’s commitment to quality.

Mr. Bisaria noted that the success of the ‘Ariston Comfort Challenge – Greenland Mission’ is further evidence of the company’s core value of delivering superior quality products.

“The Ariston Group is a global leader in thermal comfort solutions for domestic, commercial, and industrial spaces and ‘The Ariston Comfort Challenge – Greenland Mission’ is a campaign that makes us very proud as it testifies to commitment to product quality in the quest of bringing comfort to everyone, even where it seems hard or impossible to find. Our new breed of water heaters introduced into the Ghanian market will help us embrace a completely new and different way to bring our purpose and mission to you,” he said.

He explained that for the team of scientists to carry through their mission of collecting and examining samples in Disko Island, they needed an innovative infrastructure to act as a stable base against the icy island.

Ariston thus rose to the challenge and selected three of the best installers from all over the world, who accepted to dive together into the unknown to deliver and assemble a warm and innovative modular home specifically developed as an energy-efficient, sustainable solution able to endure the most extreme climate conditions.

He stressed further that through the Challenge, Ariston sought to demonstrate the high premium it places on sustainability. This, he added, begins and product conception and design where the environment’s security is paramount.

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