… affirms its mandate of hyper localizing content
Cecil Sunkwa Mills, Managing Director of MultiChoice Ghana has announced this morning that all is set to introduce a new channel: Akwaaba Magic. The channel is set to go live on Monday, March 9, 2021 at 16:00 GMT and will be available exclusively to DStv subscribers on Compact, Compact Plus as well as Premium packages.
In anticipation of the new strategic offer that addresses viewer demand, Cecil Sunkwa Mills said, “We continuously study audience behavior and tailor-make our offering to match the needs of the market at hand hence the launch of Akwaaba Magic.”
The channel has been positioned as a game changer within the Ghanain tv and entertainment space where viewers can look forward to the season premiere of the much anticipated telenovella- Dede, a dramatic serving entitled Inside Out (an adaptation of the hit South African series The Housekeepers) as well as a 30 minute reality show entitled Sankofa.
“As part of our mission to realise the new channel whilst fullfilling our commitment in developing the entertainmet industry and economy of the region, we are working alongside local producers to ensure that the correct cultural nuances of the market are captured thus making the content not only exhilarating but relatable from one episode to the next,” he added.
Kennedy Dankyi-Appah, Channel Head of Akwaaba Magic revealed his excitement about the lauch of the new channel as well as the investment that has been invested to ensure not only the growth but the accessibility of premium local content in Ghana. “We wish to take viewers back home through the the channel and exhilirating content and sincerely look forward to audience feedback as we entrench ourselves further in the market,” said the Channel Head.
Shows set to look out for on Akwaaba Magic, DSTV CH 150
Dede: Monday to Friday at 10.00pm (30 min)
Inside Out: Wednesday and Thursday at 10.30pm (30 min)
Sankofa: Saturdays at 10.00pm (30 min)
Rollie and Andy: Sundays at 10 pm (30 min)
About Akwaaba Magic
Akwaaba Magic, DStv Channel 150 is a premium 24-hour general entertainment channel that offers a mix of locally produced content for the Ghanaian market ranging from Drama, Telenovela, Comedy, Music, Documentaries as well as Reality Shows. The channel is exclusively available to Compact, Compact Plus as well as Premium Subscriber.
Dede tells the story of a naïve rural teenage girl who is deceived by her stepmother to leave her family and life behind in order to work as a domestic help in the home of a complicated wealthy family. It is here where she falls for the youngest son of her employer whilst struggling to achieve her own dreams.
Produced by Shirley Frimpong-Manso and Ken Attoh from Sparrow Studios Production.
Starring Adomaa Adjeman (Dede), Dean Amegashie (Michael Robertson), Anita Erskine (Rama Robertson), Jot Agyeman (John Robertson), James Gardiner (David Robertson), Jasmine Baroudi (Belinda Robertson) as well as Thandie B (Mary-Ann Robertson)
Inside Out is a direct adaptation of the The Housekeepers that aired on the sister channel, Mzansi Magic. Inside out is however typically Ghanaian. Soraya cuts short her national service to fight for justice for her mother, framed for a murder done by her employer, a rich and powerful woman. Dismissive of notable police corruption in favor of the elite, Soraya is prepared to take the law into her own hands even if her own life depends on it.
Produced by Collins Amlalo and Danny Adotey.
Starring Bless Fortune (Soraya Mensah), Sackitey Doris (Comfort Mensah), Wood Anthony (Papa Yaw) as well as Abebrese Ama K (Maafio Odonkor)
Sankofa is an adaptation of the hit South African reality tv show “Love Back” and Nigeria’s own “LOVE COME BACK”. The weekly 30 min episode will feature a collective effort by Michael Katahena (The host) as well as the “fixers”, notably: Michelle McKinney Hammond, Gideon Raji, Gabriella Medie and Nana Poku Ashes in mending broken relationship between couples.
Produced by Musah Toure.