GLICO Life cushions its stakeholders during COVID-19

Mrs. Mame Dufie Achampong-Kyie-Obeng, Managing Director, GLICO LIFE

The COVID-19 pandemic has presented many unparalleled challenges in the business world and businesses all over are finding innovative ways to manage the “new normal”.

At GLICO LIFE, we see every challenge as an opportunity to validate our business philosophy to cushion clients for life.

In this vein, what we sought to do is to drastically reduce the pain points of all our stakeholders to provide them with the needed peace of mind. GLICO LIFE focused keenly on building affinity with all our stakeholders during the difficult period of the COVID-19 by standing firmly by our stakeholders in fighting the spread of the dreaded disease.

As a precautionary response to the COVID-19 pandemic, GLICO LIFE shifted its business operations predominantly towards digital services. Policyholders, at the click of a button can easily contact GLICO LIFE via all our digital footprints to transact business. This move has resulted in even greater efficiency and productivity as our staff are fully equipped to handle all customer issues through our varied digital channels.

GLICO LIFE’s business activities were fully operational electronically and online, even during the mandatory lockdown period due to the robust digital system that our company utilizes. Our well-equipped digital call centre operations was also effective in handling the huge numbers of customer enquiries in a very uncertain period.

Again, all functional capabilities adeptly provided seamless policy holder customer services due to our automated digital platforms. As a result, new businesses were easily processed on our M-proposal digital platform and all legitimate claims were also easily processed, and payment made, through our various digital payment platforms.

It would seem that, COVID-19, distinguished GLICO LIFE as a dynamic pace setter in the life insurance industry as our business was fully capable and operational, even during the lockdown due to the effective deployment of digital tools and platforms in our business operations.

The spirit of caring was phenomenal during the COVID-19 lockdown period in Ghana and many institutions and orgnizations rose to the challenge to demonstrate care. GLICO LIFE provided our policyholders with free COVID-19 hospitalization benefit.

The benefit was to ensure that in the event that a policyholder is hospitalized as a result of the COVID-19, he or she will receive a lump sum payout to enable him or her deal with the difficulties of managing the virus. Thus, all GLICO LIFE policyholders from April until the 31st July 2020, were entitled to a daily free in-patient cash benefit of up to five hundred Ghana Cedis (GH¢500.00).

GLICO LIFE did its part in fulfillment of the promise to cushion for life, and donated various essential hospital items to the Ghana Prisons and the Ghana Airforce services. These separate donations made of hospital equipment, health consumables such as hand sanitizers, rubbing alcohol, thermometer guns, among others, were made to assist these agencies to better manage the prevention of the spread of the COVID-19.

Prevention is said to be better that cure!  GLICO LIFE partnered with the Ghana Armed Forces to fly airplanes with the inscription; #StayHome #StaySafe across the country as an added precautionary during the mandatory lockdown, stay at home period.

The underprivileged population also received care from GLICO LIFE. We joined the Vice-President’s ‘feed a kayayei’ project by sending trucks of food to the Agbogbloshie market area and its environs, a key market segment of GLICO LIFE micro insurance operations.

Aside that, GLICO LIFE donated mechanized hand washing buckets and other sanitary items to the communities within the Abossey Okai, Spare Parts Lane such as Kokompe, Dansoman, Mallam Atta market, Kaneshie and many others so that together every individual will do his or her part to prevent the spread of COVID-19.

Our company introduced a shift-based staff rotational system at all its offices in order to protect staff and stakeholders from infection. These measures were in accordance with the World Health Organization (WHO) COVID-19 safety protocols. Additionally, GLICO LIFE also ensured that all customer-facing staff created spacious sitting areas for customers in compliance with social distancing directives

In the coming years, as we make our way through unchartered territory to live the new normal, we at GLICO LIFE can only focus and take advantage of the opportunities COVID -19 brings. For this reason, we have deployed our abled Customer Service Executives all over the country to promptly attend to all customer needs in an effort to provide an even more seamless customer experience.

It is worth noting that GLICO LIFE commenced operations as a specialist life insurance company in 1987 and has been building on strongly for the past three decades and counting. Over the past thirty-three years, we have operated with high professional standards and friendly competitiveness to build a trusted brand.

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