Motoring with Bob Roco Romeo: OYA breaks the glass ceiling

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…employs majority female workforce

In a world where gender equality is still a pressing issue, it is refreshing to see a company taking a proactive stance toward levelling the playing field. Oya Ghana, an app that powers GPRTU Ghana’s road transport organisation, is doing just that by providing equal opportunities to both genders and employing more women in their workforce.

Women comprise over 50 percent of Oya Ghana’s employees. This is a significant achievement considering the gender disparity that exists in many industries worldwide. Oya’s commitment to gender equality is evident in the way they recruit and train their workforce. The company ensures that all positions are open to both genders, and that job-descriptions are written to eliminate any bias.

Oya Ghana’s approach to gender equality is not just about hiring more women. The company ensures that all employees are given equal opportunities to grow and develop their skills. Women are encouraged to take on leadership roles, and they receive the same training as their male counterparts. This has resulted in a workforce that is diverse, skilled and committed to providing excellent service to customers.

The impact of Oya Ghana’s approach to gender equality is not limited to its employees. The company’s commitment to providing a level playing field has also helped to empower women in the communities where it operates. By employing more women, Oya has helped break down barriers preventing women from entering the workforce. This has had a ripple-effect on the communities where Oya operates, as more women are now able to contribute to their families’ income and participate in decision-making processes.

In December 2022, staff of OYA Ghana embarked on a social media road safety drive – and this was led by women who went all out to make the campaign a success.

Oya Ghana’s approach to gender equality is a shining example of what can be achieved when companies take proactive steps to level the playing field. By providing equal opportunities to both genders and employing more women, Oya has created a diverse and skilled workforce that is committed to providing excellent service to customers. More importantly, Oya’s approach has had a positive impact on the communities where it operates – Circle, Kaneshie, Kumasi, Takoradi, Tarkwa, Tudu, Tema, Ashaiman, Afariwa, Obuasi, Berekum, Mankessim, Cape Coast, Assin Fosu, Koforidua, Techiman, Bolgatanga and Nalerigu – helping to empower women and break down barriers to gender equality.

Oya is an app that powers GPRTU’s long-distance road travel and gives passengers the freedom they deserve. The benefits of having the app include being able to purchase tickets online, join the bus mid-route (saving you time and money), report careless driving and receive instant results, select your preferred seat, share your trip with family and friends where are you featured, and receive compensation and assistance whenever there are any incidents. You can download the OYA app on the google play store or app store, or register using the short code *711*311#. OYA! Let’s go.

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