Guinness Ghana Limited has launched a new consumer promotion that will give Ghanaians a chance to win plots of land in Appolonia City, one of the prestigious developing areas around Accra.
By thIS gesture, the company believes it is helping promo winners to “have a piece of Ghana” on the occasion of the country’s 61st Independence Day celebration.
From 1st March, just before Republic Day in commemoration of Independence month through to June 30, Ghanaians should look out for the colourful, new-look Ghanaian bottle for a chance to win.
Guinness is a bold, distinctive beer that has been proudly brewed here in Ghana for over 57 years.
Speaking on the campaign, Lesego Lebogang Babe, Guinness Marketing Manager said: “In Ghana, land is said to have three owners – the ancestors; those living now; and future generations. So we are giving 16 individuals the chance to start a new legacy by winning their own piece of Ghana – a plot of land.
“We have created the special limited-edition pack, with Guinness temporarily named ‘GHANAIAN’ to celebrate those ancestors who have ensured Ghana is made of more, and to inspire those living now to build for future generations.”
The promotion will reward 16 winners with their own piece of Ghana – a plot of land in Appolonia City, and millions more Guinness drinkers with instant-win prizes including airtime and data.
Guinness drinkers should look out for the limited edition GHANAIAN promotional packs of Guinness in bars and in stores, and SMS the code under the crown to 2125 for a chance to win.
The winners of the land will be announced weekly by Guinness, and consumers can find all the latest news about the promotion on the Guinness Facebook page, www.facebook.com/Guinness.Gh and in the press.