Fashion & More with Faith Senam: Atto Tetteh’s ‘Son of Gold Coast’ Collection

Faith Senam

Accra based menswear brand Atto Tetteh has launched its latest collection “Son of Gold Coast’ as a tribute to Osagyefo Dr. Kwame Nkrumah and Otumfuo Opoku Ware II both very important figures in Ghanaian history.

The collection ‘Son of Gold Coast’ eulogizes these great men poetically in “We went back to our roots. Gold Coast; the land of Gold and Hopes. From there we sought to be inspired; And Eureka we found; An heir to the throne; An illustrious son, so prominent and astute; He had a unique style that gave him an identity; This style we brewed in our African pot; To create a collection so rich with culture yet very modern; We told the Gold Coast story with Color, warmth and sartorial elegance.”

This collection which was first showcased at the 2017 Glitz Africa Fashion Week few weeks ago received a great applause from the audience for its cultural and historical cohesion for each look all pulled together to tell a story of the Gold Coast man with a modern touch.

The use of colorful floral print, stripes, fugu (hand woven), leather and embroidery on jersey fabric which focused more on color, texture and technique were specially made for the modern African man with knowledge about his own culture and history. Colors such as emerald green, pink, mustard, black, oatmeal and gold were used to convey a unifying message.


The Atto Tetteh brand launched in October 2014 was named after the Designer and Creative Director Atto Tetteh. The brand has since then become one of Ghana’s consistent menswear brand. Atto Tetteh serves as the luxuriating brand which provides men all over the world with quality and trendy clothes with a touch of African culture.

The brand has so far released five (5) collections since its launch with earlier collections such as Atto Tetteh Army, The Artisan, Tohazie (The Red Hunter), Aqua Safari, and Aloo (Woven) all of which garnered the buzz and attention of many fashion lovers.

“With very carefully selected fabrics and immense attention to detail, we construct clothes that fit and makes The Atto Tetteh man exquisite”, Atto Tetteh said.

He added that “Africa has a story yet to be told and that the African man is bold, strong and courageous and has always been known fashionable and color,warmth, energy, sophistication and sartorial elegance is our description of this fashion sense.”

With a strong design aesthetic which is largely inspired by his African culture and environment, Atto Tetteh passionately tells the African story through the making of elegant and sophisticated clothing, carefully and meticulously constructed for the Atto Tetteh client.

At the core of Atto Tetteh is the creation of Timeless and Original pieces with the utmost Quality that pleases many of its clients. These carefully selected ethos guides their activities, products and services, and most especially in their relationship with customers. It’s upon these pillars that the Atto Tetteh brand is built.

With a strong foundation on good customer relations and a vivid understanding of men’s fashion for the modern African, Atto Tetteh is certainly becoming one of the favorite menswear brand in Ghana.

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