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Samuel Agyeman-Prempeh’s thoughts …K.I.S.S – Understanding how social media has changed...

When I set out as a student of communication, one of the many acronyms I quickly learnt was K.I.S.S. For the purpose of this...

Mindset with Gambrah Sampeney Kwabena Adjei … Digitization

We all thought that cosmetics is meant to be experienced with regard to physical touch and smell but digitization has usurped that completely. AVON, a...

Insights with Dzigbordi K. Dosoo …Avoiding a burnout whilst working...

Globally, many businesses have transitioned to remote working. This has forced many corporations to help their workforce develop new working cultures and work ethics....

Nancy Nyarko’s thoughts ….Building Relevant Networks with Social Media

I had a conversation with a young entrepreneur who wanted to grow his network. He had started his business and thought having a network...

How PR influences branding in an organization  

Public Relations is increasingly about communicating credibly with key audiences who affect business results, such as media analysts, policymakers and policy influencers, customers and...

Social media boosts SME growth

For many startups today, the narrative would have been different if they started their businesses some 20 years ago. The only option they would...

Miss Universe Ghana-2018, Akpene Diata Hoggar in Thailand to make nation...

Akpene Diata Hoggar, Miss Universe-Ghana 2018 has arrived in Thailand, for the international finals of this year’s Miss Universe pageant scheduled to come off...

‘Monetize your business’ social media engagement in 3 steps 

In social networking marketing just having followers is not enough. One has to critically think of how best to generate revenue from the social...

The stats speak for themselves (cont’d) A Look at Some Critical...

Online Pressure Works: Dealing with Keyboard Warriors and Social Influencers If you were to ask me, I would say, without mincing words, that the scariest...

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