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The Importance of ‘Conversion Rate’

In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out...

GEXIM to host ‘Western Weekend Market’ in Takoradi this weekend

Today through to Sunday, the Western Region will be witnessing the region’s biggest Made-In-Ghana fair with the announcement of ‘Western Weekend Market’ by the...

Fidelity Bank celebrates mothers at major markets

In a heartwarming gesture to celebrate Mother’s Day, Fidelity Bank - Ghana's largest privately owned bank - visited female entrepreneurs, particularly self-employed individuals and...

#YLeaderBoardSeries 2024 – A conversation with the iconic Ben Brako

Bernard George Kobena Brako, the iconic Ghanaian Highlife artist known as Ben Brako, was the esteemed guest on the inaugural episode of the 2024...

WIAfrica, PHN empower communities with health education and infrastructure dev’t

The Woman of Imperium Africa (WIAfrica) Foundation, a local NGO with international reach, is dedicated to reintegrating teenage mothers into society by enhancing job...