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Why Organic Growth Beats Advertising Every Single Time.
Successful brands, especially those on the rise in their early stages, almost always have a silent partner. His name is advertising.
Advertising is the engine...
Crafting a winning business strategy: Aligning vision with execution
By Ernest De-Graft EGYIR
Insight:
In today’s dynamic market environment, a well-crafted business strategy is the difference between success and stagnation.
For CEOs in Ghana, strategic planning...
Mahama urged to prioritise urgent highway repairs for economic growth
By King AMOAH
The Managing Director of Basfam Company Limited, Alhaji Musah Abubakari, has issued an appeal to President John Dramani Mahama, urging him to...
Opare Addo’s innovation can change the image of the youth
By Daniel Kwame Appiah ASARE
Prior to the 2024 elections, my wife and I went to Mama’s Kitchen, a popular restaurant in East Legon, located...
Energy expert urges strategic response to US withdrawal from Paris Agreement
By Kizito CUDJOE
While the United States (U.S.) withdrawal from the Paris Agreement deals a blow to global climate efforts, an energy expert has urged...