…how they are shaping communication and marketing
In today's digital space, social media influencers have emerged as strong catalysts for shaping communication and marketing strategies....
Not all starch diets are bad for our health: I know many of you will be wondering how a diet rich in starch can...
When it comes to choosing your new flooring product, the most common thought becomes vinyl tiles vs ceramic or porcelain tiles, as to which...
…A look at the Automotive Development Policy
At the heart of Ghana's strategic vision for the future is an initiative capable of driving the nation...
A customer concern is feedback provided by a customer to express their satisfaction or dissatisfaction with a product, service or experience. It typically involves...
– build your reputation by letting customers tell one another about your uniqueness
The pivotal goal of any business is to build stronger relationships and...
…harmonising corporate communication for maximum impact
Welcome to the world of effective branding strategies for corporate communication, where the power of connection reigns supreme. In...
… unravelling the essential fundamentals for business leaders
The digital economy has ushered in an era of unprecedented opportunities and challenges for businesses. Today, consumers...
“What you learn is what you die with.” – African Proverb
In the dynamic world of existing businesses, there was a wise and experienced entrepreneur...
In today's digital age, public relations (PR) has undergone a significant transformation. The traditional methods of media outreach, press releases and event sponsorships have...