Brand-building is non-negotiable to the operations of businesses which endure and resonate deeply and meaningfully with key target audiences. And for a preponderant number of business leaders and owners, branding is an activity that is jockeyed along with several other routine activities - often making it lacklustre and bereft...
…the weapon of the weak mind
A Straw Man Fallacy is a mistaken belief, especially based on unsound arguments. It therefore renders an argument invalid. A straw man fallacy occurs when someone takes another person's argument or statement, distorts or exaggerates it in some kind of extreme way and attacks...
BRICS is considering accepting several emerging markets into the grouping
High energy prices and US interest rates are encouraging expansion
Trade between Russia, China and India has grown notably since March
Food and renewable energy offer significant potential for cooperation
As emerging markets recover from the COVID-19 pandemic and...
The World Federation of Direct Selling Associations (WFDSA) published its annual report recently which showed that more than 125.4 million people are involved in the direct selling industry in over 170 countries worldwide. After more than two years of adapting to the realities of the pandemic, direct selling has...
Leadership by facilitation
During the industrial age, the great entrepreneurs collectively built businesses and business processes that required the minimum amount of thinking from the rank-and-file worker. The assembly line is a classic example of the model for this kind of workplace. The average worker’s work was reduced to a...
Advocating a national culture and mindset change in service delivery
Last Wednesday, 10th August 2022, I had the rare privilege of attending the launch of the 2nd Customer Service Week dubbed ‘NAKOFEST 2022 in Ghana at the Coconut Grove Hotel. The programme was organised by The Service Excellence...
Desperate times indeed call for desperate measures. This universal yet thought-provoking statement befits the current measures being taken by economies in the world whose downturn have mainly been triggered by the COVID-19 pandemic and further exacerbated by the Russia-Ukraine war. The question, however, is whether it is appropriate to...
Pre-planning and establishing negotiation options allow a negotiating team to weigh alternatives and seek win-win outcomes during deliberations. Today, in both developed and developing economies, a BATNA (Best Alternative to a Negotiated Agreement) and a ZOPA (Zone of Possible Agreement) are seen as essential for successful negotiation outcomes.
Similarly, in...