Be deliberate about how you engage your customers to earn and retain their loyalty
The purpose of today’s article is to introduce approaches to help us sustainably drive the customer-centric agenda. Customer retention and loyalty are now pivotal for businesses globally. In the previous decade (2000 – 2010) it...
I am traveling this week to Africa, a vibrant continent that is preparing its future: pushing ahead the digital transformation, making farming more efficient and sustainable, building new infrastructure to reinforce connections between people, shaping the collective security of the continent and investing in Africa’s greatest resource: its youth.
On...
Businesses - whether Limited Liability Companies, Sole Proprietorships, Partnerships, etc. - in Ghana, like elsewhere, exist with the aim of maximising profit. Shareholders or persons who invest in such business by way of shares have an expectation that the company will keep being a going concern, make profit and...
Steve Harvey, the famous African-American comedian, tells the story of his grandmother’s wisdom when an incident occurred in her backyard. She was washing bedsheets and had just put them out to dry in the sun (this was in the days before washing machines and dryers were commonplace) when a...
As bytes replace dollars, euros and renminbi, some changes will be welcome; others may not.
Money has transformed human society, enabling commerce and trade even between widely dispersed geographic locations. It allows the transfer of wealth and resources across space and over time. But for much of human history, it...
“He/she who asks questions cannot avoid the answers.” – African proverb
One of the first traits that nature bestows on us is the gnawing urge to ask questions. Research shows that toddlers ask an average of seventy to a hundred questions each day. This can be exhausting for their parents...
There’s a fundamental yet very essential question, asked across all boardrooms in companies and institutions of all sizes, which borders around ‘where to select as the next investment destination’.
It could be about finding new partners, joint ventures, launching new products, hiring talents, opening overseas offices and investing in opportunities...
There’s been remarkable interest in what Steve H. Hanke, Professor of Applied Economics at the John Hopkins University, writes about Ghana’s economic indices and situation; especially since the period of crisis began. His tweets, controversially themed in undermining either official exchange rate depreciation figures or inflationary rates, have predominantly...
Planning for a negotiation involves making a lot of decisions. Some of these decisions may seem very important and challenging to make. Others may seem arbitrary and “probably” inconsequential. Today, it is accepted that the random appearing choices can be crucial and significantly impact the outcome of a negotiation....