When it comes to choosing your new flooring product, the most common thought becomes vinyl tiles vs ceramic or porcelain tiles, as to which is better, more affordable and more durable. It’s only natural to compare these two products because ceramic or porcelain tiles have been around longer and...
…A look at the Automotive Development Policy
At the heart of Ghana's strategic vision for the future is an initiative capable of driving the nation forward, both figuratively and literally – the Ghana Automotive Development Policy. This ambitious programme, designed to solidify Ghana's position as a formidable player in the...
A customer concern is feedback provided by a customer to express their satisfaction or dissatisfaction with a product, service or experience. It typically involves a detailed account of what the customer feels went wrong or not meeting their expectations. The customer’s concern is important for businesses to understand the...
– build your reputation by letting customers tell one another about your uniqueness
The pivotal goal of any business is to build stronger relationships and strive deliberately to minimise complaining customers in the quest to meet and exceed their expectations while seeking to do much, much more. Many businesses will...
…harmonising corporate communication for maximum impact
Welcome to the world of effective branding strategies for corporate communication, where the power of connection reigns supreme. In an era defined by fierce competition and a rapidly evolving digital landscape, building a strong brand has become more critical than ever. Gone are the...
… unravelling the essential fundamentals for business leaders
The digital economy has ushered in an era of unprecedented opportunities and challenges for businesses. Today, consumers discover, assess and engage with products and services without physically meeting businesses seamlessly; and likewise, businesses serve consumers they have never met before and will...
“What you learn is what you die with.” – African Proverb
In the dynamic world of existing businesses, there was a wise and experienced entrepreneur who had cultivated a flourishing company. His business was like a vast field, where dedicated and hardworking employees represented the precious wheat that contributed to...
In today's digital age, public relations (PR) has undergone a significant transformation. The traditional methods of media outreach, press releases and event sponsorships have now merged with the online world to give rise to a more powerful and comprehensive approach - Digital PR. As the digital landscape continues to...
The modern business landscape is ever-changing, and competition grows fiercer with each passing day. Technology continues to transform and disrupt the way businesses and individuals operate. To stay ahead of the curve and remain competitive, businesses need to be agile and adaptive to the fast-changing business environment. They must...