As the saying goes, "Your network is your net worth". This rings especially true in the world of Public Relations (PR), where social capital plays a crucial role in driving success. In a dynamic field like PR, having a strong network can give you a substantial advantage over those...
Blockchain technology has emerged, in recent times, as a transformative force that stretches far beyond its initial association with cryptocurrencies. While Bitcoin, Ethereum, and other digital currencies have garnered significant attention for their pioneering use of blockchain, the true potential of this innovation extends to a vast array of...
During a recent event for young entrepreneurs, a question was asked if personal branding is for everyone. Well, I laughed and made a statement that ‘an undiscovered genius has no value in the marketplace’.
I’m of the believe that personal branding is a universal concept, applicable to everyone, irrespective of...
Data is one of the most important assets a company has in today’s digital age. The rise of the data economy (social media, e-commerce, and other online platforms) has also led to many cases of cyber-attacks. The phenomenon highlights the critical issues of data privacy, data security and compliance...
Dear readers, last week, I looked at the numerous positives of digitalisation – which has come to stay, but cautioned about the new challenges that employees and employers are facing when its implementation goes overboard and not blended to suit our local environment and community.
Technology has progressed to the...
Youth unemployment remains a significant and multidimensional issue in an ever-changing global economy. The global youth population is a precious resource that has the ability to fuel innovation, economic growth and social improvement.
However, many young people are disengaged from the labour market and face the overwhelming burden of unemployment....
Once more Africa is in the news for varied reasons. The news is either bad or good depending how one evaluates the resurgence of military coups in Western and Central Africa. Over the last three years, Africa has witnessed eight military coups - with the more recent ones being...
Ghana is known for its vibrant culture, warm hospitality, and delectable traditional dishes. Our cuisine has been an integral part of our identity for generations. However, in recent years, a silent invasion has been underway, threatening to reshape Ghana's diet and health landscape.
Processed foods, with their convenience and allure,...
...elevating your brand with fresh perspectives
Dear readers, today we're diving into the exciting world of building brand equity for local firms. In a crowded marketplace where big names dominate, how can your businesses stand out? The answer lies in embracing novel ideas that captivate hearts, engage minds and leave...