In our competitive business world, maximising customer value and increasing revenue are constant goals. Cross-selling emerges as a powerful strategy in this context.
Cross-selling is the art of promoting additional products or services to existing customers that complement or are related to their initial purchase. Think of it as suggesting...
Client retention is a critical aspect of business success that involves maintaining long-term relationships with existing customers. Retaining existing clients is often more cost-effective than acquiring new ones, making client retention a priority for businesses across industries. Extensive efforts and strategies ensure customers remain satisfied, loyal, and engaged with...
In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. It is a crucial metric businesses use to measure the effectiveness of their marketing efforts and website optimisation strategies. A high...
Financial literacy is a critical life skill that empowers individuals to make informed decisions about managing their money, planning for the future, and achieving financial goals. It encompasses a range of knowledge and skills, including budgeting, saving, investing, debt management, retirement planning, and understanding financial products and services. Financially...
Financial literacy is often thrown around, but what does it truly encompass? Financial literacy is the ability to understand and manage your money effectively. It is the knowledge and skills that empower you to make informed financial decisions, navigate complex financial products, and ultimately achieve your financial goals. Whether...
…as massive crowd had a time!!!
Multiple award-winning gospel musician, ACP Kofi Sarpong, has praised organisers of the MTN Stands In Worship (SIW) for the foresight to send the event to Kumasi for the first time.
ACP Sarpong, who spoke to the media after his performance on the night, said he...
Hundreds laced up their sneakers and joined Star Assurance for the 3rd edition of its annual anniversary health walk last Saturday, April 13, 2024. The energetic event saw enthusiastic participants, including members of the Star Assurance Group, families, partners and clients, take a brisk walk from Accra Mall to...
…Choplife.ci marks a significant milestone in Mr Eazi's journey within the iGaming industry, reflecting his dedication to African entertainment and digital innovation
Mr Eazi's venture into the gaming industry began in 2017 as a Brand Ambassador for the betPawa brand. He eventually became an investor and shareholder of betPawa's parent...
By Kizito CUDJOE
Creativita Fashion, a leading fashion brand and training centre based in Kumasi, Ghana, has announced its plans to conquer the international fashion scene following a successful collaboration with Black Diamonds in the United States of Ameerica (USA).
Led by the versatile Creative Director, Ernest Agyemang-Duah, Creativita Fashion has...
Intellectual Property Rights, a crucial legal framework, serve as a shield for intellectual property and intangible creations of the human mind. These include inventions, literary and artistic works, designs, and symbols used in commerce. Intellectual property rights play a pivotal role in fostering innovation and economic growth by significantly...