COVID-19 has brought upon a very challenging lifestyle for people in the music industry over the last year, which has forced many of them to adapt to the changes of the current climate. In branding, there is sometimes the confusion between brand personality and the personality brand.
While the former...
Boundary Spanner
The real role of the product manager in the organization is to work with a team to create the right product that balances meeting business needs with solving user problems. To do that, they need to wear lots of different hats.
An effective product manager must understand many sides...
As we continue to grapple with the effects of the pandemic, brands need to be seen as socially, morally, and ethically responsible in these times. With reports of a second wave across the globe, businesses will need to look at more targeted and innovative approaches to doing business and...
For Brands, perception is the much needed oxygen to survive and thrive. Perception is the sensory texture of the brand from the point of view of the consumer or prospective consumer irrespective of what the brand owners will rather prefer people to think or what they promise the brand...
Branding has never been the same, never been more critical and more purpose-led. The 21st century brands are building highly successful and powerful corporate identities that are everything many companies can’t compete with. Prestigious brands aren’t simply logos, colours, and designs: they speak volumes of what a company stands...
We live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives. Whereas we used to have controlled options to choose from, suddenly we’re overwhelmed with seemingly endless possibilities that gives the discerning customer the right to...
A Linguist; a Poet; a Word-smith; a Rapper; a Social Entrepreneur; a Record Label Executive, a Cultural Icon; a Fashion Trendsetter; The Boy Next Door; a Scholar; a Thought Leader; an Author; a United Nations Dad; The Rap Doctor; Mr. Versatile; a Husband; a Father; a Teacher... A star...
A strong and efficient agriculture sector is crucial in generating income, promoting food security and creating wealth across the African continent. With 53 percent of the population of sub-Saharan Africa employed in agriculture, the sector, offers the potential to feed its growing population. More urgently, in a COVID-19 era,...
Public debt arises when a government spends more than it collects as total revenue and has to borrow to close the gap.
In practice, government budgets which capture their spending plans as well as revenue expectations are done on yearly basis, but they must reflect expenditures or commitment from the past.
As a...