Marketing writers concede that research on services brands/branding is limited. This article, therefore, looks at the concept of services-branding and will attempt to answer the question of whether or not branding is more important for services than for products.
The idea is not to juxtapose products and services-branding by listing...
It all started in 2010, when Bill Macaitis was the Senior Vice-President of Marketing at Salesforce, a leading cloud SaaS provider. (He’s worked at Zendesk and Slack since.) Over a period of a few weeks, Macaitis noticed Salesforce’s website leads had dropped by 10%.
This was puzzling. Salesforce had just...
Branding - a subject with as many claimants to its parentage and origins as there ever could be. That scarring mark that seared the rump of cattle and slaves centuries ago has been claimed by professionals in marketing, advertising, sales as well as agricultural economists to be a landmark...
The year of Excellence mantra by the International Central Gospel Church last year for a very important reason for instance seeks to define the directional behavior of its members to align with its values and Strategic principles (vision) of influencing society through Christ with clear focus on admonishing its...
A self-fulfilling prophecy. That is what it is popularly referred to. It is simply defined as “a prediction that causes itself to come true.” There are generally two kinds of self-fulfilling prophecies. There are the self-imposed prophecies which, as the name denotes, we impose on ourselves. We are about...
Preamble:
Investment Risk is the chance of losing some or all of your invested money due to the price volatility of your investment. In the investment universe, there is an interesting relationship between risk and return, and a clear understanding of this will help an investor make an informed investment...
BRITAIN has secured a trade deal worth £1.2billion with Ghana, International Trade Secretary Liz Truss has announced.
A joint statement from the two countries said: "Today Ghana and the UK are pleased to announce that they have finalized negotiations on a new Interim Ghana-UK Trade Partnership Agreement. This Agreement will...
Meet Abdullah Hamza, the young social entrepreneur, doing amazing work in the Northern Region of Ghana. Hamza has a business model he calls ‘greening commodities’, which is contributing to the fight against climate change.
“Young people like me who read agriculture related courses in schools do not necessarily need to...
The Registrar-General’s Department (RGD) has sent a chilling warning to all who act as fronts for foreigners doing business in the country, saying they will be fished out and prosecuted.
According to the RGD, this is in line with the new Companies Act now in force.
The new Companies Act 2019...