Features Archives

Features

Talking brands: Brand communications from the research lab – Disruption! How to use your new product to create more consumer conversations online

In Ghana, we often say ‘di wo lane mu’ to people who veer off the course expected of them. This is particularly so...

Features

Digital Marketing with Edward ASARE: Social Media marketing mistakes SMEs must avoid at all cost

Social media has become a powerful tool for businesses to reach out to customers and promote their products and services. However, social media marketing...

Features

Building a Virtual Dream Team

How to effectively outsource tasks and make the most of your time Running a business can be challenging and time-consuming, especially when you are...

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Climate Change and Green Economy …A “Movement”!

“There will certainly be climate change. Many countries will be adversely affected in the near future, and nearly all countries will be affected in...

The Service Line with J. N. Halm: It’s A Joke...employing Humour at the Front Line

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Service & Experience with J. N. Halm: It’s embarrassing!

…when faced with uncomfortable retail or service situations Have you heard the joke about the young man who went into a pharmacy to buy condoms?...

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To reach gender equality, Ghana needs to prioritise social and economic inclusion

Ghana is leading the advancement of gender equality in the West and Central Africa region. Women in Ghana have made progress in human endowment in...

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Radio spot creation and production…Are we getting it right?

Growing up in the streets of Ghana, one thing was clear to baby boomers – an abundance of radio stations. In their eyes, radio...

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Are you ready for mentorship?

…the test you need to pass During a recent presentation, I asked a group of young professionals how many of them had mentors. While some...

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Industrial Ecosystems with Richmond Kwame Frimpong: Breaking Africa’s cycle of debt dependency

For decades, Africa has been trapped in a cycle of debt dependency, relying on external actors for debt cancellation, debt swaps, debt exchange, debt...

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Tick TikTok goes globalisation

The spectacle of the US Congress grilling TikTok CEO Shou Zi Chew on March 23 could one day be remembered as a turning point...

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Snakes in suits: Surviving the maze of masks

When human rights, corporate governance, and institutional sustainability meet

Understanding reverse stock splits: A strategic move for low-priced stocks on the GSE

Road safety crisis: Why a 0.05% blood alcohol limit is urgent

Funding the One Square Mile Series: Strategic Funding Principles (Part 2): Government support and Public-Private Partnerships (PPP)

Telematics ratemaking in Ghana: An emerging technology for optimal claims classification?

Future of workplaces with Baptista S. Gebu: The Africa we want: Cultivating a transformational mindset for a prosperous future

Talking brands: Brand communications from the research lab – Disruption! How to use your new product to create more consumer conversations online

Digital Marketing with Edward ASARE: Social Media marketing mistakes SMEs must avoid at all cost

Building a Virtual Dream Team

Climate Change and Green Economy …A “Movement”!

Service & Experience with J. N. Halm: It’s embarrassing!

To reach gender equality, Ghana needs to prioritise social and economic inclusion

Radio spot creation and production…Are we getting it right?

Are you ready for mentorship?

Industrial Ecosystems with Richmond Kwame Frimpong: Breaking Africa’s cycle of debt dependency

Tick TikTok goes globalisation