Eunice Harrison is currently a communications assistant at Ghana’s leading business newspaper, the Business and Financial Times (B&FT). She recently bagged a first class degree...
It has taken far too long, but it seems that the International Monetary Fund has finally internalised some hard truths about sovereign-debt reduction. Chief...
SEO, or search engine optimisation, is a marketing strategy that involves improving a website's visibility and ranking in search engine result pages (SERPs). SEO...
A great public relations (PR) professional is someone who has a strong understanding of communication, media relations, social media, and brand management. Only a few...
The world is undergoing a technological revolution, and Artificial Intelligence (AI) is leading the way. From self-driving cars to voice assistants, AI is transforming...
Courting customer empathy for good customer behaviour First, she was your customer. Then, she became a friend. Today, you will say she is more like...
“Too many people spend money they haven’t earned, to buy things they don’t want, to impress people that they don’t like.” – Will Rogers The difference...
…This trailblazing sanitation leader in northern Ghana is on iDE’s ‘40Under40’ lis When you meet Adam Adamu, you’ll immediately sense that she was destined to...
A comprehensive guide for companies in Ghana As the business space in Ghana continues to evolve and technology plays a larger role in day-to-day operations,...
Baptista is the author of the New Book: “Prepare for the Future of Work” and the CEO of FoReal HR Services. Building a team...