A good corporate governance system that takes the interests of numerous stakeholders into account is vital, if not the number one factor, for the success of any company within the short, medium and long term. Every corporate organisation, therefore, needs a clear governance structure with a clear scope of...
For a while now, GOIL has pitched itself to Ghanaians as ‘our own’ . Through its advertising, the company reminds us that it is local. It does this while also sharing details about its adherence to global standards of quality. Somewhere in the strategy behind this messaging, I imagine,...
Africa-US relations are on a global table next month. 45 African leaders have confirmed their attendance at the upcoming US-Africa Leaders’ Summit. The menu focus is vast - from business to human rights; from climate justice to democracy; from civil society to amplifying diaspora ties.
I have always wondered with...
Recently, I had a group discussion with three categories of Ghanaians—women, young people, and the aged — on the changes they most desire to see in their lives. This was to help my organisation, Songtaba, plan our interventions for next year. What I learned was eye-opening.
Most women said that...
The Minister of Finance - or possibly the outgoing Minister of Finance - Mr. Ken Ofori-Atta appears to have weathered the storms not only from Minority Members of Parliament, but strangely also from Majority Members of Parliament (MPs of his own government) who have been calling for his head....
From the incessant greenhouse gases emitted by motor vehicles and fossil fuel-powered industrial and domestic facilities to smoke from wildfires, these pollutants collectively contaminate air in indoor and outdoor environments. Air pollution is a major global challenge, a blight that is undoubtedly an existential threat to humanity – data from the World Health Organisation (WHO) show...
Come you hear me?
If they can hear you but cannot understand you, you are not communicating!
Sometimes brands want to be heard, and heard all the time, but are we really communicating if we are the ones doing the speaking, posting, and promoting?
Is your brand communicating?
Brand communication is the process...
There are Social Media platforms like Facebook, LinkedIn, TikTok, Instagram, and many more. There are also instant messaging apps like Telegram, Facebook Messenger, and WhatsApp. Do we still need to target customers using email? Why do we still need email marketing?
The reason is simple: for over 10 years in...
Undoubtedly, the world economies are thriving by leveraging the capacity and strength of their digital ecosystem - especially when technology never ceases to evolve and usage continues to increase.
USAID's Digital Strategy explains that a digital ecosystem comprises stakeholders, systems and an enabling environment that together empowers people and communities...