Features Archives

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#OutstandingBrands2021: Personal branding goals to strive for in 2021

“Any brand that does not innovate and grow, dies!” Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of...

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#OutstandingBrands2021: Is branding more important for services than for products?

Marketing writers concede that research on services brands/branding is limited. This article, therefore, looks at the concept of services-branding and will attempt to answer...

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#OutstandingBrands2021: Customer-centric marketing: Why you need to start paying more attention to what your customers want

It all started in 2010, when Bill Macaitis was the Senior Vice-President of Marketing at Salesforce, a leading cloud SaaS provider. (He’s worked at...

The Service Line with J. N. Halm: It’s A Joke...employing Humour at the Front Line

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#OutstandingBrands2021: Branding: Moving emotions

Branding - a subject with as many claimants to its parentage and origins as there ever could be. That scarring mark that seared the...

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Discovery Leadership Masterclass series 6 : In search of excellence (one)

The year of Excellence mantra by the International Central Gospel Church last year for a very important reason for instance seeks to define the...

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Blooming Employees…the Pygmalion effect at the front line

A self-fulfilling prophecy. That is what it is popularly referred to. It is simply defined as “a prediction that causes itself to come true.”...

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Healthy way to boost your child’s immune system in the fight against coronavirus

Why the child? Parents are very right to worry about their children’s safety and health as school reopens due to the spike in coronavirus recently....

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Financial Wellness with Richmond Kwame Frimpong : Understanding investment risk and return

Preamble: Investment Risk is the chance of losing some or all of your invested money due to the price volatility of your investment. In the...

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Britain signs £1.2bn trade agreement with Ghana

BRITAIN has secured a trade deal worth £1.2billion with Ghana, International Trade Secretary Liz Truss has announced. A joint statement from the two countries said:...

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Greening agricultural produce for people and the planet: … the story of a Social Entrepreneur

Meet Abdullah Hamza, the young social entrepreneur, doing amazing work in the Northern Region of Ghana. Hamza has a business model he calls ‘greening...

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Happy FM Salah Food Fest Inter-Zongo Cooking competition ends with Nima Zongo victory

Chris Koney’s column: How the entertainment industry shapes national economies

It all started with a comment on Delay’s Instagram post!: This is how Rev. Dennis Gyamfi Bediako, as told by the man himself, built...

Poetry Corner with Kwesi BISSUE: A Sense of the Occasion

Seek the overlooked customer

MICE CAFE: Dine with a view

Jointly opening a new chapter of China-Ghana friendly cooperation in the new era

#OutstandingBrands2021: Personal branding goals to strive for in 2021

#OutstandingBrands2021: Is branding more important for services than for products?

#OutstandingBrands2021: Customer-centric marketing: Why you need to start paying more attention to what your customers want

#OutstandingBrands2021: Branding: Moving emotions

Discovery Leadership Masterclass series 6 : In search of excellence (one)

Blooming Employees…the Pygmalion effect at the front line

Healthy way to boost your child’s immune system in the fight against coronavirus

Financial Wellness with Richmond Kwame Frimpong : Understanding investment risk and return

Britain signs £1.2bn trade agreement with Ghana

Greening agricultural produce for people and the planet: … the story of a Social Entrepreneur