The Visibility
Collins Dictionary defines visibility as ‘how much is seen or noticed by other people’. Visibility is very important in corporate-brand communication; it hinges on who sees your corporate brand and the level of the brand’s attributes retention and retrieval among your targeted consumer segment.
On the other hand, corporate brand...
The Public Relations Officer for the Postal and Courier Services Regulatory Commission (PCSRC), Nii Yebuah Edwin Burgesson, has urged operators in the courier and delivery services to get licences before they work.
According to Mr. Burgesson, some courier services have been operating without licence - an act that infringes the...
The uncompleted Maternity and Children’s Block of the Komfo Anokye Teaching Hospital (KATH), in Kumasi, which began some 44 years ago, is set to be demolished to make way for a new one.
According to sources at the hospital, the structure is already being pulled down due to some structural...
The reopening of schools across the world was greeted with mixed feelings as school owners applauded governments for bringing them back to business, while some parents and concerned individuals believe it is a wrong move.
In Ghana, many individuals have spoken against the act and called for closure of schools...
WAICA Reinsurance Corporation has promised to support the winner of its maiden edition of 'Annual Corporate Social Responsibility (CSR) Competition Project and Ambassadors for 2021/2022' with US$100,000, across all its operating countries.
Established in 2011 with the philosophy of strengthening the financial sector of the sub-region by providing greater and...
Column title: Attempted prophecies
The Personhood of Nationhood
It is funny how we tend to have shared experiences. We all seem to be influenced by our respective generations, the societies we are born into, our individual homes, environments, countries, and the world at large. ’50s children, ‘60s, ‘70s, ‘80s, ‘90s, through...
Whoever suggested the idea of Communication Service Tax in 2008 in Ghana deserves some praise. From a small beginning since August 2008, the Communication Service Tax, popularly known as talk tax has realized about GHS 2.93 billion as at June 2020. Data from the Ministry of Finance indicates the...
The World Trade Organisation's incoming chief on Monday warned against ‘vaccine nationalism' that would slow progress in ending the COVID-19 pandemic and could erode economic growth for all countries - rich and poor.
Ngozi Okonjo-Iweala told Reuters her top priority is to ensure the WTO does more to address the...
Ghana’s first and most popular news portal, GhanaWeb, is marking its 22nd anniversary of existence which has been characterized by media development and freedom.
Founded on January 1, 1999, GhanaWeb has maintained its position of independence over the years devoid of political censorship and interference spanning five different governments in...