…sets stage for global investment and tourism tour
In a powerful intersection of art, business and national branding, celebrated playwright Latif Abubakar premiered his latest theatrical work, Ghana Must Go, to overwhelming acclaim, drawing over 7,500 patrons across four packed shows at the Accra International Conference Centre.
The play, a witty, emotional and thought-provoking five-character production, marks Abubakar’s 20th stage play and serves as the creative launchpad for The Big Push Ghana, a globally ambitious investment and tourism campaign.
The premiere also coincided with the 15th anniversary of Globe Productions, cementing the brand’s legacy as Ghana’s leading force in commercial theatre. The event was in partnership with the Ministry of the Foreign Affairs and the Ministry of Tourism, Culture and Creative Arts.
A cultural product with economic intent
What set Ghana Must Go apart was not just its entertainment value, but its purpose. Designed as a strategic tool to market Ghana’s investment potential and tourism offerings, the play is at the core of an international movement that seeks to attract over 20,000 high-value investors and tourists across 10 cities globally. “This is theatre redefined,” said Latif Abubakar. “We’re merging storytelling with strategy. This is about Ghana telling its story in a way that’s emotionally compelling, culturally rich and economically driven.”
From stage to strategy: The Big Push Ghana
Ghana Must Go is not an isolated performance; it’s the opening act of The Big Push Ghana, an unconventional but visionary initiative that uses immersive theatre as a lead driver for economic engagement.
Following its successful Accra debut, the show will travel to international cities, including Qatar, Saudi Arabia, Germany, Japan, South Africa, Nigeria, the US, UK, Canada and China.
In each country, the performance will be followed by a full-scale Investment and Tourism Expo, showcasing key sectors such as infrastructure, agriculture, real estate, tech, energy and the creative economy.
Each tour stop is projected to engage over 2,000 potential investors and tourists, positioning Ghana Must Go as a non-traditional yet high-impact diplomatic and promotional tool.
A story that resonates, a model that works
The play itself follows a group of diasporans who, tired of the struggles abroad, return to Ghana in search of meaning, identity and opportunity. The narrative, delivered with humour, emotional nuance and cultural insight, struck a powerful chord with audiences, particularly members of the diaspora and business community. “I have attended many investor fora, but none told the Ghana story like this,” said one business executive after the performance. “It was authentic, moving and incredibly effective.”
The business of theatre
Globe Productions, the company behind the show, has long championed commercial theatre as both an artistic and economic asset. With Ghana Must Go, the company not only celebrates its 15-year milestone, but introduces a sustainable model for creative sector-led national development.
Tourism officials, diplomats and private sector leaders in attendance lauded the initiative as a game-changer, a shining example of how the creative economy can drive real-world economic impact and foreign engagement.
Looking ahead
As Ghana Must Go prepares to take on the world stage, it does so with momentum, purpose and proof of concept.
From packed auditoriums in Accra to its innovative positioning as an investment gateway, the production has proven that theatre is more than entertainment; it can be a nation’s voice, vehicle and value proposition. The Big Push Ghana has officially begun, and Ghana is taking the world by storm, one stage at a time.
