The Minister for Education and Member of Parliament for Tamale South, Honourable Haruna Iddrisu, yesterday inaugurated the new Governing Council of the Chartered Institute of Marketing, Ghana (CIMG), calling for a fundamental shift in public sector service delivery through strategic marketing principles.
The inauguration ceremony, held at the Ministry of Education, marked a new chapter for the Institute as it deepens its regulatory role under the CIMG Act, 2020 (Act 1021).
The Minister, in his keynote address, challenged the inaugurated governing council to extend the influence of marketing beyond the private sector to the core of public governance, deepening public sector marketing for accountable governance and effective service delivery.
“Marketing is not just for selling products. At its heart, it is about understanding human needs and delivering value,” Hon. Iddrisu said. “In the public sector, this means listening, responding, and improving how we serve citizens. We need to embed marketing into the way government operates—so that we measure not just infrastructure outputs, but citizen satisfaction.”
To this end, the Minister proposed three bold initiatives: the introduction of a national satisfaction survey across Ministries, Departments, and Agencies (MDAs) to benchmark service delivery; the development of a customer-centric training programme for public servants in partnership with CIMG; and the institutionalisation of Citizen Accountability Forums as a core performance metric for public institutions.
Hon. Iddrisu also praised the immediate past president, Dr. Daniel Kasser Tee, for his leadership in repositioning CIMG and achieving key milestones following the enactment of the CIMG Act, 2020 (Act 1021).
CIMG National President and Council Chair, Mr. Michael Abbiw, welcomed the Minister’s proposals, affirming the Institute’s readiness to collaborate with government agencies to build a service culture grounded in trust, responsiveness, and data-driven insights.
“Our Professional Marketing Qualifications and regulatory role place us in a strong position to support this agenda,” Mr. Abbiw stated. “We already lead Ghana’s private sector customer satisfaction surveys. Extending this model to the public sector is not only feasible—it is necessary.”
Mr. Abbiw outlined the Council’s strategic vision anchored on an eight-point agenda, including expanding membership base, professional development, and strengthening research and advocacy through its flagship initiatives like the Ghana Customer Satisfaction Index (GH-CSI) and Ghana Regional Brand Index (GH-RBI), among others.
The Council pledged to deepen engagement with Ministries, Departments, and Agencies (MDAs), educational institutions, and key state actors to elevate marketing’s role in national development and improve the citizen experience across all public services.
This inauguration underscores CIMG’s evolving role as a national thought leader and its commitment to transforming marketing into a catalyst for effective governance and inclusive growth. The newly inaugurated Governing Council is made up of eleven distinguished members who will steer the Institute’s strategic vision over the coming years.
MEDIA CONTACT
Clarence Pappoe
Deputy Manager, Corporate Communications
Chartered Institute of Marketing, Ghana
Main Office GPS Location: GT-345-6223
UPSA Campus GPS Location: GM-036-8313
Office: 0552746592
Mobile: 0242307801
A BRIEF ABOUT CIMG
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143).
The Institute aims at seeing both private and public organizations embrace the marketing concept and be marketing-oriented in their operations.
In 2020, the CIMG received a Presidential Charter by the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) with the main objects to set standards for the practice of marketing and to regulate the practice of the marketing profession in the country.
In 2023, the CIMG Regulations (L.I. 2479) was passed by the Parliament of Ghana and has therefore come into force to enable the Institute execute its mandate and functions as stipulated in the CIMG ACT 2020 (Act 1021).
Marketing is fundamental to the success of any business and the Chartered Institute of Marketing, Ghana, plays a major role in promoting the marketing profession, encouraging organisations to strive towards maintaining international standards in their marketing practice.
