The highly anticipated 9th Africa Makeup & Beauty (AMB) Fair is set to make a grand return from Friday, April 18 to Monday, April 21, 2025, at the vibrant Afrikiko Leisure Centre, Accra.
This year’s edition is themed ‘THRIVE: Nurturing Brands & Innovation in a Changing Climate’, and promises to be the most impactful yet. 
The AMB Fair has grown to become Africa’s premier trade platform for the beauty, wellness, and fashion industries.
Over the past eight editions, the fair has consistently created space for emerging and established brands, industry professionals, and enthusiasts to connect, collaborate, and showcase their talents, products, and innovations.
This year, over 5,000 expected attendees will engage in an exciting four-day experience full of learning, discovery, and empowerment.
What to expect:
- Discount Sales: From skincare and makeup to accessories and wellness solutions.
- THRIVE Summit: Thought-provoking conversations with key industry players on sustainability, branding, digital innovation, and the future of beauty.
- Green Beauty Challenge: A competition celebrating eco-conscious beauty professionals and clean beauty brands.
- Eco Fashion Show: A runway spectacle featuring fashion made from upcycled materials, championing sustainability in African fashion.
- Industry Soiree, Live Band & Kizomba Night
“This year’s theme, THRIVE, builds on the synergy and collaboration cultivated in previous editions,” said Rebecca Donkor, Founder and CEO of Makeup Ghana. “It’s a call to action for our industry to embrace sustainability, innovation, and unity as we navigate evolving business and global climates.”
The AMB Fair 2025 will host a dynamic mix of local and international brands, creative entrepreneurs, beauty professionals, celebrities and advocates for change, all committed to celebrating African excellence through beauty, wellness, and fashion.
Admission is FREE to the public, with a wide variety of activities tailored for professionals, consumers, and enthusiasts alike.
Event details:
📍 Venue: Afrikiko Leisure Centre, Accra
📅 Date: Friday, April 18 – Monday, April 21, 2025
🕒 Opening Ceremony: Friday, April 18 at 3:00 PM
Makeup Ghana
Makeup Ghana is a social enterprise creating a unifying platform for the stakeholders in the fast growing beauty industry in Ghana. Our goal is to bring together makeup professionals, makeup brands, beauty retailers and fashion & beauty content creators in Ghana, under one umbrella, to propel the industry forward.
This is being achieved through Advocacy and consumer education & Brand Marketing; Showcasing talent and innovation within the industry; Training and Professional development of practitioners and artists; Trade Shows, Conferences and Networking Events; Encouraging best practices and standards in the industry, all aimed at being catalysts for growth and inspiring excellence within the beauty industry.
