About a decade ago, after writing six books on different themes, I decided to share my experience with personal branding.
The subject of personal branding was still relatively new at the time, and there were fewer than 50 books worldwide on Amazon about it. So I took the plunge and wrote down what I knew then, and what I know now about building a brand online.
As a result, I published the book – The Art of Personal Branding, and with the help of an extremely capable digital team, I launched it into the pool of contents on the theme of personal branding.
Over 5000 copies of the book were sold within a short period of time, which surprised many people. It became a bestseller on Amazon.
It was subsequently named one of the ‘100 bestselling personal branding ebooks of all time’ by bookauthority.org.
Now, this is the point, in the words of Nelson Mandela, ‘Sometimes it falls upon a generation to be great, you can be that generation”.
We all have the seed of greatness embedded in us, which needs to be unearthed and birthed. However, much depends on you as a person.
So, whatever you’ve been gifted with and skilled at, leveraging digital tools and strategies can help amplify it.
In some cases, you may not realise how much potential you possess until you begin. What you have might be what the world has been waiting for. While you may see your solution as small and insignificant, it could be the solution someone else will thrive on. Don’t wait too long, don’t underestimate your abilities, and don’t undersell yourself.
The Internet has levelled the playing field, and anyone who is diligent, skilled and strategic with web tools can easily shine and profit from it.
Ready? Let’s delve into it!
A digital platform is a collection of online resources that you use to market yourself, your business or your cause. By creating and using a digital platform, you can improve your reach and visibility, which can lead to increased sales and profits.
A digital platform is a web-based software or service that enables users to communicate, share information, and engage in transactions with one another. The most common types of digital platforms are social media sites (such as Facebook, Twitter, and LinkedIn), online marketplaces (such as eBay, and Amazon Marketplace), and app stores (like the Apple App Store).
What are the benefits of setting up a digital platform?
A digital platform can be a powerful tool for your business. It can help you store information, sell products, and track sales data. Creating a digital platform can be time-consuming and costly, but the benefits are worth the effort in the long run. A digital platform can help you promote your business and connect with new customers. So, if you’re thinking of setting up a digital platform, make the investment and see the benefits for yourself!
More customers from around the world
Engaging with your target market in a more personal way can help you generate more sales. By focusing on the customer’s needs, you can create an emotionally-charged connection that encourages them to buy from you. The right digital platform is key for businesses looking to grow and reach new heights. This platform should give business owners the ability to connect with customers from all over the world, track their activity and performance, as well as measure results efficiently.
Enhanced brand image
Building a digital platform is an excellent way to reach out to a larger audience and showcase your work in an organised manner. In addition, it can be used as a sales tool and help generate leads for your business. The key is to find the right digital platform that will meet your specific needs; this could include things like being able to create blogs or social media accounts, tracking how many people have visited your website/s, etc.
Greater flexibility in terms of design and layout
Since content marketing is all about providing valuable and useful information to your target audience, you need a platform that can easily manage and present all your content in an organised manner. This is where WordPress comes into the picture – it’s one of the most popular content management systems (CMS) available today. WordPress also offers great benefits for business owners in terms of increased traffic, leads and sales. Not only does it make managing your website easier by allowing you to customise everything from layout to design; but it also allows you to add new features as needed without any hassle or extra cost
Easier and faster communication with customers
Digital communication platforms have made it much easier for businesses to communicate with their customers. Gone are the days when multiple e-mails or phone calls were necessary in order to resolve any issue. Everything can now be handled through a digital platform – from orders to customer feedback, everything is logged and tracked automatically. This makes it easy for both you and your customers as there’s less need for confusion or misunderstandings. Brand awareness also increases significantly due to the ease of connecting with your target market on digital platforms like Facebook, Twitter, etc. In addition, these channels provide an excellent medium through which you can engage with current and potential customers easily.
Increased exposure for your business
There are a lot of benefits associated with using digital marketing, such as easier tracking of progress and measurement of results. This helps you make better decisions regarding short-term and long-term strategies. In addition, digital marketing allows businesses to increase their exposure online, as well as offline. More leads and customers can be generated through better engagement with customers – something that is increasingly important in today’s competitive market environment.
Conclusion
Creating a digital platform and brand is key for any business. It’s the foundation of a successful online presence, which in turn leads to increased sales, profits and visibility. By investing in digital branding, you can ensure a strong foundation for your business in the future.
Digital branding is one of the most effective marketing strategies available today. It helps businesses drive more traffic to their website, builds trust and credibility with potential customers, and makes it easy for them to find your business online and make purchases from there. In addition, digital branding reduces customer service problems by providing a single point of contact for customers. Therefore, if you are looking to increase sales and build strong relationships with your target audience – online branding is a must-have strategy!
Bernard is an Author, Speaker, Lecturer and Corporate Trainer. He hosts the number one ranked Career & Business Podcast. Bernard is a brand strategist at BKC Consulting and runs the monthly Branding & Publishing Masterclass. Visit www.BKC.name.
