Japan Motors opens state-of-the-art showroom for its Foton brand

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Dignitaries pose with the Japan Motors and Foton team after the official opening of the facility

Japan Motors Trading Company Ltd. (JMTC) has officially opened  a state-of-the-art showroom at Tema to cater for its Foton brand.

The new facility, located strategically near the Tema Roundabout, is designed to enhance sales and after-sales support for both heavy-duty and light-duty Foton trucks, marking a significant step by the company to boost Ghana’s construction and transport sector.

The commissioning which was held on Tuesday, 16th April, 2025 brought together stakeholders in the construction and transport industry. Special Guest was the Minister for Trade, Industry and Agribusiness, Hon. Elizabeth Ofosu-Adjare. Also present was a delegation from Foton International led by the Vice President, Danny Li.

The event also saw the introduction of all new Foton Range of vehicles including:  Foton Aumark S 8 Tons, Aumark S 6 Tons, Aumark E 4 Tons, Miler 2.5 Tons Single & Double Cabin Trucks, Truck Mate 2 Tons Single & Double Cabin Trucks, View CS2 16 Seater Buses, Tunland 4×4 Double Cabin Pick UPS, AUV 29 Seater Buses, EST-M 14 Tons Trucks, GTL-AMT Tractor Heads and GTL-E Auman Tipper Trucks.

Welcoming guests, Managing Director of Japan Motors, Mr. Salem Kalmoni, described the launch as another milestone in the company’s longstanding contribution to Ghana’s economic development, industrial growth, and transport infrastructure.

“As you are aware, Japan motors has been offering Foton commercial vehicles, trucks and buses for the past 18 years and this brand has proven itself as a reliable workhorse for businesses across the country. “This showroom puts us in closer proximity to our customers, allowing us to serve them better and more efficiently.”

Mr. Kalmoni reiterated that the company’s commitment goes beyond just sales and after sales of vehicles but was proud to announce that six different Foton models are currently being assembled locally in Tema, highlighting the company’s commitment to Ghana’s industrialization agenda and the promotion of Made-in-Ghana products.

“Ghana has the potential of becoming a regional hub for locally assembled vehicles and manufacturing and we hope that with the right policy support from Government, together with partners like Foton International, we can make these vehicles more affordable for Ghanaians while creating jobs, enhancing skills development, and stimulating broad-based economic growth,” Mr. Kalmoni added.

Japan Motors, he informed has also acquired a 7-acre plot behind the new showroom, earmarked for the construction of a central spare parts warehouse and a truck workshop to serve both Ghana and the broader West African market.

He further revealed that Foton has established a West Africa Training Centre in Ghana and is planning a regional spare parts hub to bolster after-sales support.

Also speaking at the event, Mr. Danny Li, Vice President of Foton International, emphasized the brand’s growth and strategic commitment to Africa. “Foton has become one of the largest vehicle manufacturers in China, recording over 300% year-on-year growth in Africa.

Together with Japan Motors, we are committed to delivering high-quality, locally assembled vehicles made in Ghana, for Ghana,” he stated.

In her address, Hon. Elizabeth Ofosu-Adjare, Minister for Trade, Industry and Agribusiness, lauded the initiative as a pivotal development in the country’s automotive industry. “This commissioning is not just a win for Japan Motors, but for Ghana’s ambition to become an automotive hub in West Africa,” she noted.

“Foton’s registration under the Ghana Automotive Development Programme and their plans for electric vehicles are clear indicators of the brand’s alignment with our national vision.”

She disclosed that the Ministry is finalizing the electric vehicle component of Ghana’s automotive development policy framework, aiming to attract more investment into the e-mobility sector. Additionally, the Government, through the Ghana Standards Authority, will soon implement regulations governing used and salvage vehicles to protect consumers and ensure quality control.

The Minister called on Ghanaians to embrace made-in-Ghana vehicles and support policies that focus on long-term industrial growth, job creation, and technological advancement.

Government, she assured will remain committed to creating an enabling business environment that drives investment, fosters technology transfer, and delivers sustainable jobs for the youth.