GCB Bank PLC has officially launched its Customer Experience campaign dubbed ‘Go Beyond’, aimed at inspiring staff to deliver delightful experiences that exceed customers’ expectations at all touchpoints.
As part of activities earmarked for the customer experience campaign, the Bank organised a dynamic workshop intended at empowering customers in the Micro and Small Enterprises (MSEs) segment of its Retail Banking Department.
The workshop also aimed at helping the MSEs to improve their business skills and to give business owners the information and resources needed to thrive in a competitive market.
The programme began with a health screening session where participants were screened by medical professionals for blood pressure, sugar and breast examinations amongst others; reflecting the Bank’s commitment to promoting public health alongside business growth. Participants were also trained on topics on aspects of business management, finance and technology.
The session on book and record keeping led by Mr. Francis Opoku Mensah of Enterprise Impact Growth emphasised the importance of maintaining accurate financial records for effective business decision-making and growth tracking.
Mr. Michael Edem Adotey, Lead, Trade Services of the GCB International Trade unit presented on the intricacies of International Trade and the benefits of GCB Bank as a financial partner.
He also guided the MSEs present on the necessary procedures and documentation required for cross-border transactions.
Mr. Cedric McAddy, Head, GCB Bank MSE Unit presented on GCB Products, introducing participants to various banking solutions tailored for small businesses while Mr. George Opoku Agyeman, Products, Channels and Customer Service Manager, at GCB Capital advised participants on investment opportunities available for small businesses to grow their capital and secure their financial future.
Mr. Opoku took participants through steps on how businesses can become bankable, highlighting the importance of building a credible financial history and developing sound business plans to access funding opportunities. He also provided strategies for MSEs to become attractive clients for financial institutions.
As part of the day’s programme, KPMG conducted a session on Technology for Trading, highlighting the importance of integrating technology into business operations for efficiency and market expansion. The session featured digital tools and platforms that MSEs could leverage to streamline their processes and enhance customer engagement.
The event was graced by the presence of the Managing Director, Kofi Adomakoh, Executive and Management Committee members, and staff who participated virtually and in-person.
Value Added Package (VAP)
Speaking at the event, Executive Head of Retail at GCB Bank, Sina Kamagate highlighted the Bank’s dedication to fostering the expansion of small businesses in Ghana.
He also reiterated the Bank’s unwavering dedication to its mandate of supporting the growth of local businesses, especially in overcoming a key challenge of limited access to finance.
Mr. Kamagate also used the opportunity to officially launch GCB Bank’s Value Added Package (VAP) insurance initiative which sought to caution customers in cases of emerges.
“GCB is supporting its customers and Ghana’s MSMEs through the Value Added Package which we are going to launch today. Under the VAP, we have paid the premiums for insurance cover for our qualifying customers based on agreed terms and conditions to support their businesses in times of emergency” he said.
He added that a leading player in the banking industry, with 184 branches, 340 ATMs and a host of banking agents spread across the length and breadth of the country, it is poised to supporting businesses.
GCB Bank has, since its establishment in 1953, been described as a systemic bank with significant contribution to Ghana’s growth in multiple sectors including oil and gas, agriculture, commerce and others. The Bank has transformed itself into one of Ghana’s most modern banks in terms of its financial intermediation capabilities including digital payment platforms and consequently strengthened its corporate reputation both at home and abroad. The Bank’s relationship with its stakeholders is delivered on a platform of trust, support and collaboration and anchored through its brand promise, “Your Bank for Life”.
