By Henry Mensah Bossah
The consistent growth in digital penetration has presented a huge opportunity for Ghanaians to earn. The current internet penetration is 68%, 90.1% of the total population use smartphones.
A new entrepreneurial wave is sweeping the nation, offering youths the opportunity to become their own bosses. Influencer marketing, once reserved for high-profile campaigns and celebrity endorsements, has evolved into a platform where ordinary Ghanaians can tap into and earn millions.
With increasing internet penetration, brands are shifting their focus to social media to boost visibility and recruit new customers. Influencer marketing has proven to be a successful strategy, as seen in Hisense’s “YatitiSu Promo” campaign, which gained widespread visibility and increased sales. These lead to an increase in usage of influencer by other electronic and Beauty brands in Ghana.
The beauty of influencer marketing lies in its accessibility. With just a smartphone, individuals can unlock their earning potential. However, success requires more than just equipment; it demands industry knowledge, consistency, mastery of one’s craft, and a unique niche.
Currently, nano-influencers earn between ¢1000 to ¢5000 per video content per social media channel, while top-tier influencers earn up to ¢10,000 per content. Aspiring influencers can capitalize on this opportunity by mastering their craft, finding their unique style, and attracting the attention of Ghanaian brands.
The writer is a Digital Marketing Strategist
