Insights with Dzigbordi K. Dosoo: Bridging the confidence gap: Strategies for African women to thrive in leadership roles

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Positive conflicts in the workplace

In the bustling corridors of African boardrooms and the dynamic spheres of entrepreneurship, a silent revolution is underway. African women are steadily rising, breaking ceilings, and carving niches in leadership roles that were once deemed inaccessible.

Yet, despite these commendable strides, a persistent confidence gap continues to shadow many aspiring female leaders. This gap, often rooted in deep-seated cultural norms and societal expectations, poses significant challenges.

Addressing it is not merely about individual empowerment but about harnessing the full potential of half the continent’s population. This article delves into four pivotal strategies that can equip African women to bridge this confidence chasm and flourish in leadership positions.



The confidence challenge

Confidence, that intrinsic belief in one’s abilities, is a cornerstone of effective leadership. However, for many African women, this self-assurance is frequently undermined by a confluence of factors. Societal norms, which often relegate women to specific roles, can stifle ambition. Cultural expectations might prioritize humility over self-promotion, making assertiveness seem out of place.

Additionally, historical biases, from colonial legacies to entrenched patriarchal structures, have long sidelined women’s voices in decision-making arenas. These dynamics collectively foster an environment where many women grapple with self-doubt, questioning their worthiness for leadership roles. Recognizing and addressing this confidence challenge is imperative for paving the way towards genuine gender parity in leadership.

Recent research has provided concrete evidence of the confidence gap’s impact on African women’s leadership prospects. A 2019 report by McKinsey & Company titled “Women Matter Africa” revealed that although African women represent 50% of the population, they hold only 5% of CEO positions across the continent’s corporate landscape. The report also found that many women hesitate to apply for leadership roles due to a lack of confidence, despite possessing qualifications equal to or exceeding those of their male counterparts.

Another study by the African Development Bank in 2020 highlighted that woman who participated in targeted leadership training programs, which included confidence-building components, were 30% more likely to seek senior management roles and succeed in them. These findings underscore the necessity of structured interventions to help African women overcome confidence-related barriers and fully participate in leadership across various sectors.

Understanding the deep-rooted challenges African women face in ascending to leadership positions is essential before exploring strategies to overcome them. The intersection of cultural expectations, societal norms, and systemic barriers creates a unique set of obstacles that can stifle ambition and diminish confidence.

Traditional gender roles often dictate that women should prioritize family and caregiving responsibilities over professional ambitions, leading to internalized beliefs that can hinder their pursuit of leadership roles. Moreover, the lack of visible female role models in senior positions further exacerbates this confidence gap, making it difficult for many women to envision themselves in such roles.

Additionally, biases in the workplace, whether conscious or unconscious, can create environments where women feel undervalued or unsupported, reinforcing their hesitancy to step into leadership positions. To effectively empower African women to thrive in leadership, it is crucial to first acknowledge and address these multifaceted challenges.

With a clear understanding of the barriers and the importance of addressing the confidence gap, it’s time to explore four key strategies that can empower African women to thrive in leadership roles.

  1. Building and nurturing self-confidence

At the heart of bridging the confidence gap lies the journey of self-discovery and affirmation. Building self-confidence is not an overnight endeavor but a continuous process of recognizing, valuing, and honing one’s intrinsic strengths.

Every individual possesses a unique blend of skills, experiences, and perspectives. For African women, this might include resilience cultivated from navigating multifaceted roles, cultural insights, or innovative problem-solving approaches born out of resource constraints. Taking time to introspect, perhaps through journaling or feedback from trusted peers, can illuminate these strengths. Celebrating small victories and milestones further reinforces self-worth.

In a rapidly evolving world, staying updated is paramount. Engaging in lifelong learning—be it through formal education, online courses, workshops, or seminars—can bolster competence and, by extension, confidence. For instance, mastering a new software relevant to one’s field or attending leadership seminars can provide both knowledge and the assurance to apply it effectively.

Our beliefs profoundly influence our actions. Adopting a growth mindset, as championed by psychologist Carol Dweck, encourages viewing challenges as opportunities for growth rather than insurmountable obstacles. This perspective fosters resilience, adaptability, and a proactive approach to setbacks. Techniques such as positive affirmations, visualization, and mindfulness can aid in cultivating this empowering mindset.

  1. Leveraging mentorship and networking

“No one can whistle a symphony. It takes a whole orchestra to play it.” This adage underscores the significance of community in personal and professional growth. For African women aiming for leadership, mentorship and networking are invaluable tools.

A mentor, with their reservoir of experience, can offer guidance, share insights, and provide constructive feedback. For instance, a seasoned female executive can illuminate the pathways she navigated, the pitfalls to avoid, and strategies to ascend the leadership ladder. Mentorship relationships can be formal, through structured programs, or informal, blossoming organically over shared interests.

Networking transcends mere socializing; it’s about forging meaningful connections that can open doors, provide resources, and offer support. Attending industry conferences, joining professional associations, or participating in community initiatives can expand one’s network. In the digital age, platforms like LinkedIn or industry-specific forums offer avenues to connect beyond geographical confines.

Recognizing the unique challenges African women face, several organizations have instituted mentorship programs tailored for them. Initiatives like the African Women in Leadership Organisation (AWLO) or She Leads Africa offer structured platforms for mentorship, training, and networking. Engaging with such programs can provide a structured roadmap towards leadership aspirations.

  1. Developing emotional intelligence

While technical skills and knowledge are vital, the realm of leadership demands a nuanced understanding of oneself and others—a domain governed by Emotional Intelligence (EQ).

Coined by psychologists Peter Salovey and John D. Mayer and popularized by Daniel Goleman, EQ encompasses the ability to recognize, understand, and manage our own emotions while effectively navigating those of others. In leadership, this translates to fostering harmonious team dynamics, adeptly handling conflicts, and inspiring trust.

Being attuned to one’s emotions, triggers, and reactions forms the bedrock of EQ. For instance, recognizing feelings of frustration in a high-pressure meeting allows for conscious regulation, ensuring responses are measured rather than impulsive. Techniques like mindfulness meditation or reflective journaling can enhance this self-awareness.

Empathy—the ability to vicariously experience others’ emotions—is a potent tool in leadership. It fosters genuine connections, nurtures trust, and enhances team cohesion. Active listening, seeking diverse perspectives, and validating team members’ feelings are practical ways to cultivate empathy.

Practical Tips for Enhancing EQ: Engaging in workshops or training sessions focused on EQ can provide structured learning. Additionally, soliciting feedback from peers or subordinates offers insights into one’s interpersonal dynamics. Embracing constructive criticism with an open mind further refines emotional competencies.

  1. Navigating and overcoming gender bias

Despite progress, gender bias remains an insidious barrier in many professional landscapes. Confronting and transcending it requires both awareness and strategic action.

The first step is acknowledging the existence of biases, both overt and subtle. This could manifest as being overlooked for promotions, receiving less challenging assignments, or facing stereotypes about capabilities. Equipping oneself with knowledge about these biases, perhaps through readings or workshops, empowers women to address them head-on.

Standing up against bias doesn’t have to be a solitary endeavor. Building alliances with like-minded colleagues, both male and female, can amplify voices and catalyze change. Whether it’s advocating for equitable policies, challenging unfair practices, or supporting peers facing discrimination, collective action holds immense power.

Creating Inclusive Leadership Cultures: As women ascend to leadership roles, they possess the unique opportunity to mold organizational cultures. Prioritizing diversity and inclusion, implementing unbiased recruitment practices, and fostering environments where every voice is valued can ripple out, benefiting the broader organizational ecosystem.

Bridging the confidence gap for African women in leadership is a multifaceted endeavor, intertwining personal growth, community support, emotional intelligence, and systemic change. By building and nurturing self-confidence, leveraging the power of mentorship and networking, honing emotional intelligence, and strategically navigating gender biases, African women can not only claim their rightful spaces in leadership but also redefine them. As these strategies coalesce, they herald a future where leadership is truly reflective of the continent’s rich tapestry of talents and perspectives. The onus is on each of us—individuals, communities, and institutions—to foster environments where every African woman can step into her leadership potential with confidence and conviction.

Are you ready for TRANSFORMATION?

Dzigbordi Kwaku-Dosoo is a Ghanaian multi-disciplinary Business Leader, Entrepreneur,

Consultant, Certified High-Performance Coach (CHPC™) and global Speaker.

She is the Founder and CEO of The DCG Consulting Group.

She is the trusted coach to top executives, managers, teams, and entrepreneurs helping

them reach their highest level of performance through the integration of technical skills

with human (soft)skills for personal development and professional growth, a recipe for

success she has perfected over the years.

Her coaching, seminars and training has helped many organizations and individuals to

transform their image and impact, elevate their engagement and establish networks

leading to improved and inspired teams, growth and productivity.

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