GEA partners with two concept shops to facilitate access to market for MSMEs

GEA partners with two concept shops to facilitate access to market for MSMEs

The Ghana Enterprises Agency is excited to announce a new partnership with Lokko House and Jowato Company Limited under its GEA/Mastercard Foundation Business In A Box (BizBox) Project. This initiative aims to promote Micro, Small and Medium Enterprises (MSMEs) in Ghana by providing market access for inclusive and sustainable development.

Following a rigorous selection process, Lokko House and Jowato Company Limited were chosen to provide retail spaces for Ghana made products under the BizBox Project’s Concept Shop Model. This Model is designed to provide MSMEs, particularly those run by young women and Persons with Disabilities (PWDs), with dedicated retail spaces to showcase their high quality and innovative products.

Expected Benefits

  • Increased Sales and Revenue: By offering dedicated retail space, the Concept Shop Model is expected to significantly boost sales revenue for participating MSMEs.
  • Enhanced Visibility: The partnership will increase the visibility of Ghana made products, attracting both local and international investment.
  • Stimulated Economic Development: The influx of investment will support individual business growth and contribute to broader economic development, fostering a dynamic market environment.
  • Employment Opportunities: The collaboration is expected to generate employment opportunities for Ghanaians, creating sustainable livelihoods.
  • Market Access: The partnership will provide participating MSMEs with sustainable access to market opportunities, driving increased sales and investment.

Overall Impact

The BizBox Project’s partnership with Lokko House and Jowato Company Limited is a significant step in empowering Ghanaian MSMEs, particularly those run by young women and PWDs. This Initiative will contribute to creating dignified jobs, drive sustainable economic growth, and showcase the potential and quality of Ghana made products.

About Business in a Box (BizBox) Project

The Business In A Box (BizBox) Project is a partnership between the Mastercard Foundation and Ghana Enterprises Agency (GEA). The goal of the 4-year Project is to create dignified and fulfilling jobs for 250,000 young people in Ghana, with 70% being women and 10% Persons with Disabilities (PWDs) by 2027.

The synergy of this partnership lies within the Agency’s mandate as the apex body to promote and develop Micro, Small, and Medium Enterprises (MSMEs) in Ghana and the Foundation’s vision for Ghana; to enable 3 million young women and men access dignified and fulfilling work by 2030.

For more information about BizBox Project, please visit our website:

About Lokko House

Lokko House is a unique Ghanaian establishment dedicated to cultivating and promoting Accra’s urban art, fashion and creative culture.

Founded in 2008 by Designer and Creative Entrepreneur, Stefania Manfreda, Lokko House has for the past 10 years challenged and tackled head-on the issue of lack of accessible spaces and avenues of expression available to young creatives.

For more information about Lokko House, please visit our website:

About Jowato Company Limited

Jowato SME Marketplace, Northern Ghana’s leader in promoting locally-made products, proposes a dynamic concept shop in Tamale, providing a “Made-in-Ghana” showcase and empowering entrepreneurs. Its existing online and offline marketplace, strong community focus, and commitment to youth mentorship align perfectly with GEA’s vision, offering a proven model for sustainable success.

Vision: A thriving African business ecosystem where small businesses trade sustainably on the global stage. For more information about Jowato , please visit our website:


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