Chalé Clothing Limited, parent to Chalé Socks and Chalé Global brands, launched its flagship Chalé Store in Accra. The store launch is welcome news for the brand’s vibrant community across Africa, Europe and Asia, representing in their numbers at the launch party held at the store at Tomety’s Heights Spintex, Accra.
The aesthetics of the store gives a glimpse into the brand’s vision, featuring a wall with names of different cities across the world, emphasising its global friends ethos, an iconic patterned wall with an artistic display of all categories of Chalé Socks and a spot for visitors to sit, chat and interact.
“It all began with a personal experience and my love for colourful socks. I’d always look out for Ghanaian and African inspired socks but there weren’t any in the malls, supermarkets or stores. It dawned on me there was opportunity to bring something culturally relevant and relatable to that space and fortunately, there were a lot more people like me.
I spoke with my brother and he bought into the idea and we started making authentic, vibrant socks that tell our African story. I’m happy to say that we’ve grown into a clothing brand and I’m excited about the opportunities ahead,” says Chale Clothing Co-founder Kurtis about early beginnings.
Chalé, as a brand, has blossomed into a global phenomenon, captivating hearts across continents since the introduction of its global friends’ community, Chalé.Global brand.
Mawunyo, Co-Founder, said: “This is just the beginning, and a testament to the unwavering support of our incredible customers which has grown into a vibrant global community. There is genuine love and belief from our community in our vision and we see it in their enthusiastic patronage of our products and their participation in our events and programmes. We want to have Chalé Stores across cities in Africa, Asia, Europe and America to ensure our community gets to enjoy the Chalé experience wherever they are”.
The Chalé Store is a symbol of friendship, cultural pride and the shared journey of a community that believes in the spirited expression of culture, creativity and craftsmanship.
How to access the Chalé Store
Location: Tomety’s Heights Spintex, Accra, Ghana. The store is conveniently located near Texpo Market, Spintex
Store Hours
- Monday to Friday: 10:00 AM – 6:00 PM
- Saturday: 11:00 AM – 7:00 PM
Directions
- By Car: Easily accessible via Accra-Tema Motorway through community 18 by-pass. Ample parking is available at Tomety’s Heights.
- Taxi/Rideshare: Available throughout Accra, with direct drop-off at Tomety’s Heights Spintex.
Online Store: Online stores are always open! Visit www.chale.global and www.chalesocks.com to explore and purchase latest collections. Worldwide shipping is available.
