Vlisco Ghana has launched its latest collection with a campaign dubbed the “artistic awakening’’,timed perfectly to coincide with the joyous celebrations of Mother’s Day. The unveiling done at the Vlisco Shop at the Accra Mall was an emotional tribute to the remarkable women who shape our lives.
To mark the occasion, Vlisco hosted a special violinist recital, inviting guests to immerse themselves in the evocative power of music and storytelling . Invited guests included esteemed members of Vlisco Ghana’s marketing and retail team,loyal Vlisco customers and our first ever Vlisco Ghanaian influencer, Naa Ashorkor as well as former beauty queen now turned influencer, Dromeryda Agyapong and were presented with the opportunity to capture memorable images to celebrate the bond shared by mothers and their loved ones, against a backdrop adorned with Mother’s Day mementos.
Speaking to the media at the event, MaryAnn Boaten, Marketing Director, “ We believe that women are storytellers. From generations past, women have shaped destinies, by giving and living life in their own uniqueness. The artsistic awakening campaign is a reminder for women to continue walking as living artworks either as The Contemporary Traditionalist; The Thought Leader, The Rising Talent or the Deal Maker. We celebrate every woman living her story”
The new collection showcased in the “Artistic Awakening” campaign comes in a variety of colours in Grand Super Wax, Wax and Super Wax with floral colour combinations as a perfect gift for the artistic modern woman or mother.
Vlisco invites all customers to visit the Vlisco shop at Accra mall to purchase these new fabrics and more.
Join the conversation on Instagram and Facebook to follow the “Artistic Awakening” Campaign dedicated to the rise of a new era of artistic expression. A celebration of tradition, the avant-garde and the unstoppable spirit of the artistic mind.
