OutStandingBrands24: A decade of greatness, here for a lifetime – Old Mutual Ghana


As a global business known for changing lives and championing mutually positive futures through an array of innovative solutions, Old Mutual has established itself as a formidable force in the insurance industry. With over 178 years of global experience, it has successfully established its footprints in over 13 countries, providing financial solutions to individuals, small and medium-sized businesses, and corporates in Africa and beyond.

In 2013, Old Mutual entered the Ghanaian market through an acquisition of a local company. Today, it is one of Ghana’s leading financial institutions, offering innovative life insurance and pension solutions, with presence in nine regions of the country. With a mandate to be the customer’s first choice to sustain, grow, and protect their prosperity, Old Mutual has exhibited unwavering commitment to meeting needs and staying relevant to customers throughout their life moments.

For a brand to be outstanding, it must be able to establish and maintain its relevance. Old Mutual, through innovation, being customer-centric, and embracing an agile way of working, has continuously worked its way to the hearts of customers with relevant offerings that lead them to financial freedom. The business does not just promise security and protection but is committed to delivering the utmost value to its customers, bringing to life the tagline of doing great things every day.

With a robust claims settlement process, the business ensures that customers get the needed support promptly when the unexpected and unfortunate happen by delivering within at least 48 hours.

Through its corporate business, Old Mutual has paid out claims of over US$4million to individuals in corporate institutions over a period of 3 years. This has not only given the corporate business the footing it needs but also solidified its position within the group life assurance space, giving it an enviable rank of 2nd in the industry.

The company’s unique Group Life policy safeguards the lives of employees, offering them peace of mind to give off their best while providing comfort that their families will be well taken care of when they are no more. Additionally, it offers employers the competitive advantage of being the ones of choice within their industries.

In its quest to be a lifestyle brand, Old Mutual engages customers through strategic sponsorships and wellness programs covering health screening, physical wellness, and financial education. Last year, the company provided  free wellness programs to over 20 corporate clients in the country.

The company’s flagship financial education program, On the Money, focuses on helping customers prepare for the future and attain financial freedom. Additionally, Old Mutual extends support to fellow industry players through the Old Mutual Financial Services Monitor, a study on the financial behaviours, attitudes, and perceptions of working Ghanaians, providing valuable insights for decision-making.

Insights have been the bedrock of the business, making it a pacesetter in driving innovative products and services while providing ease and convenience. This is evident in being the first to launch Annuity, a retirement salary aimed at providing a secured and guaranteed retirement for all retirees, as well as the first to launch WhatsApp Insurance, which offers a more convenient way of doing great things with customers.

Another milestone worth mentioning is the extension of its call center operation to 16 hours every day, except weekends and holidays. This does not only make the business available and accessible when needed but also equips it to provide extended and enhanced support to customers.

Old Mutual’s decade-long journey in Ghana exemplifies the essence of an outstanding brand. With a legacy of over 178 years of global experience and a relentless commitment to excellence, the company has contributed to setting new standards within the insurance industry through collaborations with regulators, thought leadership programs, building talented and diverse team of professionals. By championing customers and delivering innovative solutions with unwavering integrity, Old Mutual has earned the reputation of being a reliable partner and a certain friend in uncertain times.

About Old Mutual Ghana

Old Mutual Ghana is one of Ghana’s leading financial institutions offering innovative Life insurance and Pensions solutions. Founded in South Africa, Old Mutual has been consistent in championing mutually positive futures by offering excellent financial services to a wide range of customers across the African continent.

The company established a branch in Ghana in 2013. It operates with a skilled knowledge of the Ghanaian market, backed by the expertise of an international brand. In Ghana, the company is currently made up of Old Mutual Life Assurance Company Limited and Old Mutual Pensions Trust, offering a diverse portfolio of financial solutions including, Savings plans, Group life benefits, Funeral plans, Travel insurance and Pensions schemes.

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