OutStandingBrands24: celebrating 100 years of Enterprise Insurance; a testament

Akosua Ansah-Antwi Managing Director, Enterprise Insurance Ltd

In the dynamic landscape of Ghana’s corporate world, few names resonate with the same authority and longevity as Enterprise Insurance. Established in 1924, Enterprise Insurance has not just withstood the test of time but has emerged as a symbol of indigenous success, embodying resilience, innovation, and a commitment to service excellence.

A Journey of Resilience and Evolution

From its humble beginnings as an agency office of the Royal Exchange Assurance Corporation of the United Kingdom, Enterprise Insurance has traversed a century-long journey marked by significant milestones and transformative growth. In 1952, it transitioned into an official insurance company, offering a comprehensive range of life and non-life insurance services. Over the years, the company has adeptly navigated legislative changes and market dynamics, emerging as a trailblazer in Ghana’s insurance industry.

In 1977, Enterprise Insurance embraced its Ghanaian identity by adopting its current name, signifying a new era of indigenous leadership in the sector. The company’s commitment to excellence was further underscored in 1990 when it became one of the first companies to be listed on the Ghana Stock Exchange—a testament to its financial stability and investor confidence.

Enterprise Insurance is a subsidiary of Enterprise Group PLC. The Group has five (5) other subsidiaries namely, Enterprise Life, Enterprise Trustees, Enterprise Properties, Transitions and Acacia Health Insurance.

Securing the Future: A Legacy of Trust and Reliability

As Enterprise Insurance embarks on its centenary celebrations under the theme “Celebrating our Legacy, securing your future,” the significance of its legacy cannot be overstated. For a hundred years, Enterprise Insurance has been a steadfast companion, safeguarding the dreams and aspirations of its customers through times of prosperity and uncertainty alike.

The theme encapsulates Enterprise Insurance’s unwavering commitment to honoring its storied past while reaffirming its pledge to securing the future for its customers. It’s not merely a celebration of longevity; it’s a promise—a promise to continue providing stability, reliability, and peace of mind for generations to come.

Centenary Celebrations: Honoring the Past, Embracing the Future

The centenary celebrations are a testament to Enterprise Insurance’s gratitude towards its stakeholders—Customers, Brokers, Agents, Corporate partners, and Shareholders—who have contributed to its success over the years. From special events and loyalty rewards for customers to appreciation initiatives for Brokers and Agents, the celebrations are a heartfelt acknowledgment of the invaluable support received throughout the journey.

Central to the festivities is a commitment to corporate social responsibility, with community investment programs and a major legacy project that will endure for the next century and beyond. The culmination of the celebrations with a Grand Ball and the launch of a Centennial book serves not only as a tribute to the company’s history but also as a source of inspiration for future generations.

Looking Forward: Innovation and Customer-Centricity

As Enterprise Insurance charts its course for the next century, its focus remains unwavering: innovation, customer-centricity, and adaptability. By investing in cutting-edge technologies, expanding its product portfolio, and strengthening partnerships, Enterprise Insurance is poised to lead the industry into a new era of growth and prosperity.

In the words of the centenary theme, “Celebrating our legacy, securing your future” isn’t just a slogan—it’s a promise. As the company embarks on the next phase of its journey, it invites customers and the public to experience the time-tested legacy of Ghana’s oldest insurance company—a legacy built on trust, integrity, and a relentless commitment to securing the future.

Giving back to our customers

As part of the centenary celebrations, Enterprise Insurance is running a Motor Insurance promotion dubbed Y’afe Nie, which means “this is our year.” A year of celebration for Enterprise and our customers with instant rewards such as free fuel coupons and gift items. One lucky customer will win a brand-new Nissan Kicks SUV during the Grand Raffle draw. The first and second runners-up will win a free trip to Dubai; all-expense paid. The promotion also offers monthly raffle rewards ranging from 43-inch TVs, Laptops, Gas Cooker, Fridges and more.

There are other exciting rewards and loyalty giveaways for our customers which will unfold during the year.

Corporate Social Investment (CSI) Programmes

In the recent past, Enterprise has invested in long-term and impactful CSI programs across the educational and health sectors. There are several significant CSI activities ranging from community investment programs and a long-term legacy project scheduled for the centenary year.


As Enterprise Insurance reaches this historic milestone, it stands as a shining example of Ghanaian excellence—a testament to what can be achieved through perseverance, innovation, and a steadfast dedication to service. Here’s to the next hundred years of success, growth, and impact—here’s to Enterprise Insurance at 100 years and looking forward to the next century.

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