Stanbic Bank unveils new brand cloth


Stanbic Bank Ghana, a member of the Standard Bank Group – Africa’s largest bank by assets, on Friday, December 8 unveiled a new brand cloth at their end-of-year staff durbar, held at the Labadi Beach Hotel under the theme ‘This Is us. Our Life, our Story, our Home’.

The new cloth design was revealed as staff and executive members from the bank showcased it on the runway in various styles. The fabric incorporated shades of blue and white, with the official Stanbic logo with ‘Besa Saka’ the symbol of the Kola Nut. This symbol represents affluence, power, abundance, trade and commerce, and is closely associated with social status and economic success.

Speaking at the event, Kwamina Asomaning, Chief Executive of Stanbic Bank, took the opportunity to congratulate the bank staff for their hard work and dedication throughout the year.

Kwamina Asomaning (far right) addressing colleagues at the durbar

He said: “The past few years have not been easy, especially for the banking sector. After the pandemic came in and changed the world as we know it, we were also faced with an economic crisis. I am proud to lead a team of resilient men and women who have never backed down, but continued to work hard despite the challenges. It is through your hard work that even amid tumultuous times, we have been able to chalk several successes”.

“Stanbic Bank Ghana has secured an outstanding rating of 98 percent in the recent Chartered Institute of Marketing Ghana Customer Satisfaction Index; solidifying our position as the second-best bank for customer service excellence in Ghana. Well done to those of you at the forefront of this fight to improve our customer service. It is your tireless efforts and your dedication to excellence that have made this possible. As we continue to provide good services to clients, they will be more willing to do business with us not because of price, but on the basis that the services we provide and our customer experience are superior,” he added.

Mr. Asomaning also urged the team to stay vigilant to protect client data as they continue to drive the digitalisation agenda across the country.

He advised: “Data has become a very precious commodity; some might even call it the new gold. We have a responsibility to our clients to ensure that their data is well-protected and kept. Even as we continue to explore new ways to leverage technology to support our clients, we must put in effort as well to make sure that we protect their data and manage our risks effectively and efficiently. Let us continue to do the hard work and make 2024 an even better year than this one. Special thanks to all the members of the various branches who have continued working even through the pandemic till now to make sure our customers receive the top-notch services they have come to expect from us”.

Other speakers at the durbar led staff through discussions of the bank’s key strategic pillars for 2024 and beyond, and also touched on the successes of the bank in 2023, the areas which needed improvements as well as the roadmap to achieving them. Staff were thrilled by highly energised and dazzling performances by Kofi Kinaata and Femi De Bank Buoy.

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