The third edition of Kejefair, an annual Ghanaian pop-up fair, commenced with a content creation and business growth seminar for young Ghanaian at the Kikibees Restaurant, East Legon.
Business Growth and Personal Brand Coach, Afia Twumwaa Baffour, took the participants through the need for entrepreneurs to outline their business statements which communicate their brand position through interactive exercises.
In addition, Content Creative and Influencer, Padmond Annor Senior, enlightened the participants of the importance of using data analytics to take pragmatic initiatives to enhance their brand visibility and presence.
The seminar, which was attended by over 50 young entrepreneurs from the social media commerce ecosystem, was a precursor to the main event, the Kejefair Showcase; pop-up fair, scheduled for December 9-10, 2023 at the OdadeƐ Alumni and Mentorship Center, PRESEC – Legon.
Brand influencer and Founder of Kejefair, Bernard Fiifi Yankey, indicated that Kejefair 2023 promises to be a remarkable two-day fair to bring together over sixty online vendors from Instagram, Snapchat and TikTok, showcasing their diverse range of products.
“You are guaranteed of buying products of the highest quality and at unbeatable prices at Kejefair. Products to be displayed on the day will include clothing, art, hair, fitness, beauty, food, games, music and electronic gadgets, with patrons enjoying up to fifty percent discount. We are providing a platform for business-to-business engagement for entrepreneurs to engage, explore solutions to problems they face, and also build some synergy,” Yankey elaborated.
The two-day fair will be climaxed by performances by multiple award-winning Ghanaian musicians Tinny and Jupiter, alongside presentations from social media influencers Asantewaa, SDK, and Wesley Kesse.
