Comms and Branding Insights by Samuel Owusu-Aduomi: Jingling all the way


… creative ways for corporations to connect with clients this Christmas

The twinkling lights and festive melodies herald the arrival of the holiday season, casting a warm glow on the world of corporate hustle and bustle. For businesses, it’s more than just the final stretch of year-end projects; it’s a unique opportunity to infuse warmth and sincerity into professional connections. Beyond the customary exchange of traditional holiday cards and gifts, the power of personal communication comes to the forefront, urging corporate organizations to embrace a more intimate approach in their client relations.

In the fast-paced landscape of contemporary business, where emails and virtual interactions often dominate, the simplicity of a phone call takes on renewed significance. It becomes a conduit for genuine connection, a means to bridge the virtual gap and infuse a human touch into what can sometimes feel like a transactional world. This holiday season, the call becomes a key instrument in orchestrating not just a harmonious end to the year but the prelude to stronger, more enduring client relationships.

As we delve into this feature article, we embark on a journey to explore the myriad ways in which corporate organizations can leverage the magic of the Christmas season to deepen their bonds with clients. Beyond the confines of conventional communication, we uncover practical and innovative call ideas that transcend the ordinary, turning each interaction into a memorable experience.

The essence lies in recognizing that a phone call during the holidays is not merely a professional exchange; it’s an opportunity to convey genuine appreciation, to express gratitude for the collaborative journey undertaken throughout the year. In these moments of connection, businesses can transcend the confines of formalities, revealing the authentic personalities behind the corporate facades.

Picture this – a client, accustomed to the usual flurry of emails and digital communications, receives a personal phone call from a trusted business partner. The genuine warmth in the voice on the other end of the line, the thoughtful words expressing gratitude, and perhaps even a shared moment of reflection on the year’s accomplishments – these elements coalesce to create an indelible impression that resonates far beyond the holiday season.

In the paragraphs that follow, we’ll consider meaningful call ideas, each woven with the intent to make this festive connection not just memorable but transformative. From virtual happy hours that transcend the virtual workspace to collaborative charitable initiatives that echo the spirit of giving, these ideas are designed to infuse joy, camaraderie, and a dash of innovation into the fabric of client relations.

  1. Festive appreciation calls:

Consider making personalized appreciation calls to your clients, expressing gratitude for their partnership throughout the year. Share specific highlights of your collaboration and acknowledge their contributions to mutual success. This not only strengthens your professional relationship but also sets a positive tone for the upcoming year.

2. Virtual holiday happy hours:

Organize virtual holiday happy hours or networking sessions. Invite your clients to join a video call where they can unwind, share holiday cheer, and engage in casual conversations. This informal setting allows for a more relaxed interaction, fostering a sense of camaraderie beyond the usual business discussions.

3. Customized seasonal updates:

Prepare personalized seasonal updates for each client, summarizing key achievements, milestones, and upcoming projects. Use the opportunity to discuss future plans and ensure alignment between your organization and the client’s goals. This proactive approach demonstrates your commitment to their success.

4. Christmas-themed webinars or workshops:

Host Christmas-themed webinars or workshops that provide valuable insights or skills relevant to your industry. Invite clients to participate, emphasizing the educational aspect while maintaining a festive atmosphere. This not only adds value but also positions your organization as a thought leader.

5. Interactive virtual games or contests:

Create a sense of fun and engagement by organizing virtual games or contests. Consider Christmas trivia, virtual scavenger hunts, or even a light-hearted competition related to your industry. These activities not only add a touch of joy but also encourage teamwork and collaboration.

6. Charitable initiatives and collaborations:

In the spirit of giving, collaborate with clients on charitable initiatives. Whether it’s a joint donation to a local cause or organizing volunteer opportunities, working together for a meaningful cause strengthens the bond between your organizations and contributes to the community.

7. Surprise and delight calls:

Plan surprise calls to your clients with personalized Christmas greetings. Consider incorporating small surprises such as virtual holiday cards, exclusive discounts, or access to premium content. These unexpected gestures demonstrate your commitment to going the extra mile for your clients.

8. Reflective year-in-review conversations:

Initiate reflective conversations with your clients, discussing the highs and lows of the year. Share lessons learned, and express your anticipation for the opportunities the upcoming year holds. This open dialogue builds transparency and trust within the client relationship.

9. Digital greeting cards and personalized multimedia:

Move beyond traditional holiday cards by creating digital greeting cards that include personalized multimedia elements. Record video messages or podcasts wishing your clients well and expressing gratitude for their partnership. This modern approach adds a personal touch that goes beyond a simple written note.

  1. Themed podcast episodes or webinars:

Host special Christmas-themed podcast episodes or webinars featuring industry experts, thought leaders, or even a light-hearted panel discussion. Invite your clients to participate or share the recording with them, providing valuable insights while creating an enjoyable and informative experience.

  1. Virtual office décor contest:

Encourage a festive atmosphere by organizing a virtual office decor contest. Clients can participate by sharing images or videos of their decorated workspaces. Not only does this add a fun and creative element, but it also allows you to see a different, more personal side of your clients’ professional lives.

  1. Recipe exchange and culinary connections:

Tap into the joy of holiday cooking by organizing a recipe exchange among clients. Share your organization’s favorite holiday recipes and encourage clients to reciprocate. This not only fosters a sense of community but also provides a unique way to connect over shared culinary interests.

  1. Interactive advent calendar campaign:

Create an interactive digital advent calendar for your clients, with each day unveiling a special surprise or exclusive content. This daily engagement not only keeps your organization at the forefront of your clients’ minds throughout December but also adds an element of excitement and anticipation.

  1. Collaborative content creation:

Invite clients to collaborate on creating holiday-themed content. This could be a joint blog post, a co-authored whitepaper, or even a collaborative social media campaign. This not only showcases the synergy between your organizations but also provides valuable content for both parties.

  1. Wellness and self-care workshops:

Recognize the importance of well-being during the holiday season by organizing virtual wellness or self-care workshops. Offer sessions on stress management, mindfulness, or even virtual yoga. Demonstrating a commitment to your clients’ holistic well-being strengthens the connection beyond the professional realm.

  1. Gift exchanges with a twist:

Coordinate a virtual gift exchange with clients, incorporating a twist such as a charitable element or a creative theme. This shared experience adds an element of surprise and delight while fostering a sense of camaraderie and mutual appreciation.


As the corporate world gears up for the festive season, the possibilities for meaningful client connections are as vast as the holiday spirit itself. By combining traditional gestures with innovative and personalized approaches, organizations can ensure that their client relationships not only endure but flourish during this special time of the year. Embracing creativity, gratitude, and a genuine spirit of giving will undoubtedly set the stage for a prosperous and harmonious new year in the world of corporate partnerships.

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