Navigating media influence – a call for positive change


In today’s digital age, we’re surrounded by a constant stream of content, from entertaining skits to thought-provoking live shows, all readily available at our fingertips. Content creators are thriving, reaping financial rewards for their efforts, while we, as consumers, invest our time and data into absorbing their creations. However, amidst this dynamic landscape, it’s crucial to reflect on the relationship between creators and consumers and the impact it has on our society.

The consumer’s paradox

While we turn to social media and online platforms to watch our favorite content creators do their thing, it’s all too common to find ourselves judging them for seemingly “wasting” their time online. We critique every move, every word, and every choice they make. Yet, here’s the irony: we are equally investing our time, data, and sometimes even money in this content. If we’re paying for it, shouldn’t we get value for our money?

Unconscious programming

What many of us fail to realize is that we’re being subtly programmed by the content we consume. The constant barrage of negative and superficial narratives can seep into our minds, influencing our thoughts and actions. Our choices in media have the power to mold our perspectives, and it’s high time we became conscious of this.

Television’s role

Our national television stations play a pivotal role in shaping our cultural landscape. Sadly, they often prioritize content that caters to our basest desires. From advertisements promoting products like “pussy tighteners” to ones promising a “stronger penis,” the message is clear: our society is moving towards superficiality and instant gratification.

These broadcasts, rife with vulgar content, reach not only adults but also impressionable young minds. They offer a grim glimpse of a future where we’re more inclined to indulge in unnecessary pursuits and negative news rather than building a better world for ourselves and generations to come.

The influence of betting and alcohol

Television channels aren’t just peddling superficial products; they’re also actively glorifying betting companies and alcoholic beverages. This glorification sends a dangerous message to our youth – that quick money and hedonistic indulgence are the paths to happiness. It’s no surprise that this has contributed to an alarming rise in gambling and alcohol addiction among our young population.

The deceptive and the superficial

Beyond this, the airtime given to certain “pastors” and their miraculous stories, or fetishized “priests” peddling magical soaps, is equally concerning. These narratives manipulate people into believing they can control their destinies through mere objects. Such beliefs can lead individuals down a path of dependency rather than self-empowerment.

One-way stories: challenging stereotypes

Then there are the soap operas with their one-way stories, perpetuating tired stereotypes. The recurring plotline of a rich man falling in love with a poor girl and changing her life not only limits our perspectives but also teaches our young ladies to wait for someone to rescue them. This perpetuates a disempowering narrative when we should be highlighting the stories of successful women and how they’ve risen to the top through hard work and determination.

The responsibility of bloggers

Even in the world of social media, where trends shift in the blink of an eye, bloggers often prioritize views over the well-being of their audience. This tunnel vision can have a detrimental impact on the lives of those who consume their content, and they often forget that their own children will grow up in a world influenced by these digital footprints.

The way forward

  1. Content awareness: As consumers, we must actively seek meaningful and positive content. By demanding better quality and supporting creators who enrich our lives, we can steer the media landscape in a positive direction.
  2. Media responsibility: Holding television stations accountable for the content they broadcast is crucial. Advocating for stricter guidelines can prevent the glorification of harmful products and negative news, safeguarding the minds of future generations.
  3. Diverse role models: We should promote and showcase successful individuals who have achieved greatness through hard work and determination. These role models can inspire our youth to chase their dreams and create their path to success.
  4. Blogger accountability: Content creators, especially in the realm of social media, should prioritize the well-being of their audience over trending topics. Responsible content creation can pave the way for a more positive digital landscape.

In conclusion, by becoming conscious consumers and advocating for responsible media practices, we can change the narrative and pave the way for a brighter, more informed, and empowered future. It’s time we recognize the power we hold and use it to steer our society in a positive direction, leaving behind the negative programming that has been all too prevalent.

>>>the writer is the founder of Boamenameboawo Hair Care Line. Boamenameboawo Hair

Care Line prides itself on delivering excellence and keeping clients satisfied. The hair products

are made under strict hygienic conditions during manufacturing. The brand seeks to offer good but no side effects products while keeping in focus customer preferences and works to improve the lives of the people who manufacture the product as well as the people who use the product.

Here are five benefits you get from using our products: Strong hair, restoration of hair loss,

prevention of balding, and receding hairline, and stops hair from breaking. Follow Boatemaa Wiredu on IG: @Boatemaa_Wiredu @ Boa_me_na_m_me_boawo

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