Ghana has a huge food market for investment- Fairtrade boss


Mr. Pau März, Managing Director of Fairtrade has noted that Ghana has a huge food market for Investment.

He added that, the country’s expenditure in the food and beverage sector is growing steadily and is “by far the largest segment of the Ghanaian processing industry”.

According to the World Trade Organization (WTO), Ghana imported food worth US$ 1.2 billion and exported food worth US$ 1.7 billion in 2021.

“Thus, food trade with Ghana is an US$ 8.5 billion business,” he stressed.

Mr. März was speaking in an interview at the 6th International Trade Show for West Africa agrofood and West Africa plastprintpack conference and exhibition in Accra on Tuesday November 21, 2023.

Ghana’s investment in food and packaging technology show an annual growth of 8.6% between 2017 and 2022, from 59 million Euros in 2017 to 89 million Euros in 2022.

The event, which is jointly organised by the AHK Delegation of German Industry and Commerce in Ghana and Fairtrade Messe, aims to help increase Ghana’s self-sufficiency and improve supply.

On her part, the Italian Ambassador to Ghana and Togo, Daniela d’Oriandi, noted that trade in technical goods between Ghana and Italy grew by 30% reaching 90 million Euros in 2022.

According him, this growth suggests that many more Ghanaian companies are looking for Italian solutions.

“We invest in innovation, training, provide technical assistance, and our products are reliable, and there are many initiatives to promote the trade between Ghana and Italy,” she emphasized.

The Exhibition

This year the organizers have succeeded in bringing exhibitors from over 12 countries and hope to establish business relationships among the various companies during the exhibition.

Mr. März announced that two industry awards will be presented during the exhibition and this will be led by the Chamber of Agribusiness Ghana.

He also mentioned that there’s a subsidized package for agricultural machinery.

The major participants in this year’s show are Ghana Export Promotion Authority (GEPA), GIZ AgriBiz and more.

In total some 70 exhibitors from 12 countries are presenting products, technologies and solutions specifically tailored for the Ghanaian and West African market.

The exhibitors are from Ghana, Austria, China, France, Germany, Italy, the Netherlands, South Africa, Nigeria, Poland, Thailand and Ukraine.

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