Brolly, a pioneering insurtech company in Ghana, has teamed up with global ride-sharing giant Bolt, to launch a groundbreaking pay-as-you-go auto insurance service for ride-sharing drivers.
This strategic partnership allows Bolt drivers in Ghana to access flexible, affordable insurance directly through the Bolt driver app, a move set to significantly enhance the financial stability and safety of drivers.
The partnership introduces a ‘pay small-small’ option, which is pay-as-you-go coverage suted to the African economic environment. This enables drivers to pay for their auto insurance on a daily or weekly basis. The innovative approach adopted by Brolly deviates from the traditional model of hefty upfront premium payments, making comprehensive auto insurance more accessible and aligned with drivers’ income patterns
Bernard Baah, CEO of Brolly, emphasized the transformative nature of this collaboration: “Our focus at Brolly is to make insurance coverage more accessible by aligning premium payments with customers’ income patterns. By joining forces with Bolt, we’re able to extend our innovative solution to thousands of drivers, giving them the confidence to go about their business.”
In Sub-Saharan Africa, where insurance penetration has stagnated at around 1%, this partnership could be a game-changer. Brolly, a Techstars-backed company, aims to address the issue of affordability, which is a significant barrier to higher insurance coverage in the region. The introduction of ‘pay small-small’ auto insurance, underwritten by Allianz, is tailored to meet the unique needs of the African market.
David Nikoi, the Country Manager for Bolt in Ghana, highlighted the benefits for their drivers: “Our drivers are at the core of our service, and we’re constantly looking for ways to enhance their experience and provide added value. Collaborating with Brolly is a step forward in our commitment to supporting our drivers’ well-being and financial stability.”
The first phase of the partnership focuses on insurance, with plans to expand into flexible vehicle repair payments in the near future. Before this alliance, Brolly successfully piloted the pay-as-you-go insurance model with over 2000 ride-sharing drivers, setting the stage for a broader rollout across other African markets.
Bolt, since its entry into the African market in 2016, has been on a constant quest to enrich the lives of its partner drivers. This partnership with Brolly not only furthers this mission but also marks a significant step in enhancing the financial and operational landscape for ride-sharing drivers across Ghana and potentially, the rest of Africa.
