At the just-held 2023 edition of the Tidal Rave Festival, more than 20,000 young people of different nationalities had their first taste of Captain Morgan, a new brand introduced to the Ghanaian market by the leading alcoholic brand, Guinness Ghana Breweries Limited.
The beach festival, which served as a grand market entry for the new alcoholic brand, provided a great mood board for the brand that builds its persona on a captain of a ship.
As part of efforts to go beyond logo placement, Captain Morgan also embarked on a co-creating agenda with the Tidal Rave Festival.
Owning to its captain of the sea theme, the brand set up a ship deck to serve as an area to engage Ravers who were being introduced to the brand.
The Ravers had an opportunity to enjoy several cocktails prepared with the Captain Morgan recipe adding to the Raver’s full day of activities at the Tidal Rave Festival.
Beyond the ship deck, Captain Morgan also set up a sound stage that hosted back-to-back DJ and MC sets to keep the Ravers entertained.
In general, the Tidal Rave Festival also featured a host of daytime experiences such as a fashion runway, Creators Cove, a dance studio, a sound stage, and a play area, among other exciting activities.
To bring a full dance experience to life, the festival brought the Surf and Surf Dance Studio. This studio served as the ultimate hangout for dance lovers who recreated some of the trendy TikTok dance moves.
In addition, there was something for the Fashion community. The Sun, Sand, and Style runway was not reserved for a select few. However, every Raver got the opportunity to experience strutting their stuff on a runway like supermodels do, while showing off their best beach look.
Content creators were not left out of the Tidal Rave experience. Tidal Rave Festival set up the Creator’s Cove – a curated spot for content creators. This space was for content creators to explore new ways of creating exciting content.
The festival closed with a high-energy concert with back-to-back performances from leading MC, DJs, and artists including Stonebwoy, Sarkodie, King Promise, Samini, Efya, KiDi, La Meme, DJ Vyrusky, Kojo Manuel among others.
