QNET, a global marketing company, has launched a comprehensive financial literacy programme dubbed ‘FinGreen’ to empower individuals and communities.
The free programme targets about 1,000 people in five regions including Greater Accra, Eastern, Central, Volta and Ashanti.
The move is in line with the company’s commitment to educate young people and small-scale business owners, especially in underserved communities. It will equip beneficiaries with essential financial knowledge and skills needed for economic and financial growth.
The inaugural phase of the training will run from October 25 to December 2, 2023, and will take place at Accra, Koforidua, Kumasi, Winneba and Ho.
At the end of the training, participants are expected to gain practical financial knowledge that they can use in their everyday lives and businesses, learn practical money management skills, understand investment opportunities and how to make sound investment decisions.
Participants will also be taught fundament skills such as investments, savings, budgeting, use of credit and debit cards to aid them in organising and managing their finances more efficiently.
The ‘FinGreen’ initiative was successfully piloted in Nigeria and Turkey in 2022 and will be implemented here in Ghana by QNET with strategic partners such as J. A. Abrahams & Co, a distinguished 65-year-old firm with extensive expertise in assurance services, accountancy, tax, and business advisory services.
At a brief ceremony to launch the programme in Accra, QNET’s Regional General Manager for Sub-Saharan Africa, Biram Fall, emphasised that financial literacy is the cornerstone for a strong and resilient economy.
He said his outfit is poised to champion the course to help bridge the existing financial literacy gap and extend assistance to accelerate financial inclusion.
“Many individuals lack a fundamental understanding of financial matters, such as the impact of inflation on their earnings and savings, or the awareness and utilisation of financial products. Financial literacy is a cornerstone of a strong and resilient economy.
“As a business dedicated to nurturing micro-entrepreneurs, QNET recognises that a brighter future begins with education and inclusion. Through FinGreen, we strive to enhance financial inclusion by enabling individuals to acquire the skills, habits and attitudes necessary to make informed financial decisions, both online and offline,” he said.
Chief Communications Officer of the Ql Group, one of the supporting partners of FinGreen, Ramya Chandrasekaran, noted that FinGreen is designed to help individuals approach major life decisions with confidence, minimising the chances of being caught off guard by unforeseen outcomes.
“Whether it is buying a home, getting married, starting a family, launching a business, or preparing for retirement, financial literacy is a fundamental life skill that helps us navigate these milestones with confidence and grace,” she cited.
“I am really happy to share that we were able to help more than 1500 people through FinGreen’s pilot phase (in Nigeria and Turkey) in taking charge of their financial future,” she added.
Managing Partner at J. A. Abrahams, Paul Kumi, on his part, pledged his outfit’s commitment to the successful implementation of the prorgamme.
“FinGreen aligns seamlessly with our CSR philosophy at J. A. Abrahams. Our collaboration with QNET is timely, as there is a substantial base of individuals and businesses in Ghana in need of the education and financial training,” he said.
Fin Green is aligned with the United Nations’ Sustainable Development Goals and the Addis Ababa Agenda, recognising that achieving financial inclusion is a critical component of sustainable development.
