Sixth edition of ‘Just Be Series’ to be held on Saturday

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The MTN Pulse ‘Just Be Series’ sixth edition will be hosted by MTN Pulse in partnership with Ahaspora Young Professionals under the theme ‘The Future of e-commerce: Trends and Opportunities’.

The 4-hour, free entrepreneurship masterclass targetted at up-and-coming and early-stage entrepreneurs will take place on Saturday, October 21, 2023 at the Ghana-India Kofi Annan Centre of Excellence in ICT, Ridge-Accra.

It will also be streamed live on myMTN App – Pulse section, MTN Ghana and Ahaspora’s Facebook and YouTube Channels from 9:00 am to 12:30 pm. The post-event extracts will also be available on the Pulse section on myMTN App.



This edition of the MTN Pulse ‘Just Be Series’ will centre on the need for young entrepreneurs to be uniquely positioned to leverage e-commerce trends and opportunities in a globalised market that allows for business expansion. The session expands on key insights from the fifth edition, which focused on how young business owners can navigate market dynamics to scale-up.

The sixth ‘Just Be Series’ will feature young, thriving entrepreneurs: including Patty the Strategist (Marketing and Sales Strategist); Jannice Tagoe (Brand and Digital Strategy Coach); and John Asogonnde (Founder, Eden Bar). Caleb Kudah from Citi TV/FM will moderate the session.

Christabel Dadzie, founder of Ahaspora, shares what inspires her organisation to partner with MTN Pulse on the ‘Just Be Series’. “It is an honour for Ahaspora to collaborate with MTN Pulse in organising this life-changing event for young people. Ahaspora is committed to changing mindsets and improving the lives and livelihoods of young people, which makes this collaboration with MTN Pulse an exciting and important one. I hope that participants will be inspired and make use of the lessons discussed.”

The MTN Pulse ‘Just Be Series’ is a youth empowerment and entrepreneurship series designed to help young Ghanaian entrepreneurs cultivate their entrepreneurial mindset and business acumen. It equips aspiring business owners and professionals to take advantage of the talks and post-session programme.

This year’s ‘Just Be Series’ will feature 10 young entrepreneurs exhibiting their products, as MTN’s support toward start-up businesses. There will also be a post-event breakout session, where in-person participants will be grouped into ‘up and coming’ and ‘early stage’ entrepreneurs and have hands-on workshops with professionals in the areas of capital acquisition, design-thinking, branding and marketing strategies to grow their businesses. These sessions will be facilitated by Ahaspora and partners who are experts in this field.

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