Consumer preferences, technology to drive change in packaging industry

Victor Sosah, General Manager of ePac West Africa

Consumer preferences, technological advancements, sustainability concerns and the rising importance of captivating designs are projected to drive change and growth of the packaging industry.

as it is expected to witness substantial growth in the next five years, General Manager for ePac West Africa, Victor Sosah has said.

General Manager for ePac West Africa, Victor Sosah, brands that embrace these trends and adapt their packaging strategies accordingly are likely to thrive in the evolving market.

As economies in Africa continue to develop, consumers’ purchasing power and expectations are undergoing a significant transformation. He said consumers now seek visually appealing packaging solutions that are sustainable and cater to various product types and sizes. This shift in consumer demand is expected to be a major driving force behind the packaging industry’s growth.

Furthermore, technological advancements such as digital printing and connected or smart packaging are set to revolutionise packaging products. These innovations will enable brands to create personalised and interactive packaging experiences for consumers, enhancing their engagement with products.

On the part of sustainability, he said it remains a key factor influencing the packaging industry. With increasing environmental awareness, consumers are demanding eco-friendly materials and practices. Packaging companies that prioritize sustainability, he added, will be well-positioned to meet these demands and gain a competitive edge.

In addition to sustainability, captivating designs will play a crucial role in the industry’s growth. With consumers seeking unique and visually appealing packaging, brands must invest in innovative designs that reflect the distinctiveness of local products. Eye-catching packaging can help products stand out on store shelves and attract consumers’ attention.

Mr. Sosah also stressed the need for collaborations between packaging companies, trade associations, and governmental bodies. He said by working together, these entities can collectively promote local products on the global market, and further lead to increased visibility and recognition for local businesses.

“Offering packaging solutions that meet diverse needs, complying with international standards, promoting local products, and adopting sustainable designs will position businesses for success and growth,” he added.

Mr. Sosah mentioned that the African continent presents immense growth potential in the packaging industry. As economies across Africa continue to develop, consumer preferences and purchasing power are evolving. This shift he said creates opportunities for businesses to enhance their packaging to meet these changing demands.

“By leveraging ePac’s expertise, local manufacturers can produce packaging that resonates with both domestic and international consumers. As African products become more competitive on the global stage, they will contribute significantly to the projected growth of the packaging market,” he said.

He added that his outfit’s state-of-the-art production facility offers cost-effective short-run printing, enabling small businesses to access professional packaging that meets industry standards.

He emphasised that ePac understands the delicate balance between cost-effectiveness and packaging quality, a reason its offerings are affordable, yet high-quality.

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