Sustainability on the lens of lifestyle choices

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Gloria is the Head, Executive Banking – Stanbic Bank Ghana

Sustainable living is a philosophy that aims to reduce human impact on the environment by making conscious choices in everyday life. It encourages individuals and societies to live within their means to promote human and environmental health. In other words, going back to a simpler life based on living by sufficiency rather than excess. Sustainable living involves various aspects, from food choices to transportation methods, all geared towards achieving a balance between meeting current needs and preserving the planet for future generations.

Sustainable living is not a lifestyle exclusive to a select group; it is accessible to everyone through small, meaningful changes. It has become one of the most popular lifestyle choices, influencing daily decisions. As we transition from lives of convenience and fast fashion to lives of environmentally conscious choices, sustainability will continue to permeate almost all our daily decisions and ultimately, the health of our planet. The primary goal of sustainable living is to reach environmental equilibrium by using resources at a rate that allows for their replenishment. It is crucial for preserving our planet, improving resource efficiency, benefiting our health, and fulfilling our moral responsibility to protect the environment.

Practical Steps Towards Sustainability



Living sustainably does not have to be expensive or inconvenient. There are affordable and accessible options for everyone, from eco-friendly products to ethical fashion lines and electric vehicles. In fact, sustainable living can save money in the long run by reducing unnecessary consumption, such as food waste and disposable items. The first step is adopting a low-waste mindset. Repair, repurpose, and reuse items rather than discarding them. Embrace reusable products like coffee cups, shopping bags, and water bottles to reduce plastic waste. Choose products made from recycled materials whenever possible and opt for sustainable alternatives to disposable items. – it is increasingly easy for most people to afford a greener lifestyle without breaking the bank. Additionally, sustainable living does not have to be boring; all we need is some creativity and willingness to try new things.

A sustainable lifestyle is not only environmentally friendly but also healthier. Biking, walking, or carpooling can reduce transportation emissions and promote physical activity. Transitioning to a plant-based diet or reducing meat consumption benefits both the environment and personal health. Buying locally and in-season foods reduces the carbon footprint associated with transportation and supports local growers. Reducing food waste is a cost-effective way to live sustainably. Simple strategies like buying only what you need, using leftovers creatively, and investing in quality food storage containers can save money and reduce environmental impact. By investing in a good set of containers, you can ensure that your leftovers stay fresh for longer and nothing goes to waste. With some careful planning and clever kitchen skills, you can easily cut down on food waste without compromising on taste or nutrition. So next time you’re tempted to throw away that last bit of dinner or fruit salad – remember that it could be saving you money instead!

Changing Our Consumer Habits and the Role of Media

Impulse buying is one of the biggest culprits when it comes to unsustainable living. We’ve all been there – you’re at the store and see something you like, or your friend suggests a product that’s “just perfect” for you, and before you know it, you’ve made a purchase. But often these purchases are not only unnecessary but also detrimental to the environment. Not only do we end up with items we don’t really need, but most of these items are made from materials that can be damaging to the environment Conscious consumerism is a crucial aspect of sustainable living. Before making purchases, research products, consider their necessity, longevity, and production methods. Choose brands that prioritize ethical practices and eco-friendly materials, even if they have an initial cost premium. Recognize the hidden costs associated with unsustainable items and their contribution to environmental issues. The media often portrays sustainable living as expensive and exclusive. It’s important for the media to accurately depict the true cost of eco-friendly products and showcase affordable options to make sustainability accessible to a broader audience. The 21st century living is complicated as it is, however, we can adopt a few tips to live simply and frugally within our reach and lead happier lives. Contrary to popular belief, you don’t need a lot of money to live with the planet in mind; you can better the world on the cheap.

Conserving energy through simple practices like turning off lights and transitioning to renewable energy sources at home can lead to substantial savings and a reduced carbon footprint. Repurposing goods and finding multiple uses for items can minimize waste and save money. Living sustainably is a multifaceted process that can vary from person to person. While there may be some upfront costs, the long-term benefits include savings, improved quality of life, and a positive impact on the environment. Ultimately, it is the responsibility of consumers to be mindful of their choices and contribute to a more sustainable future for both them and the planet. Finally, the biggest secret found for sustainable living that reduces our costs and our time spent working is finding contentment with what we already have. As Mahatma Gandhi wisely noted, “Earth provides enough to satisfy every man’s need, but not every man’s greed.

Gloria is the  Head, Executive Banking – Stanbic Bank Ghana

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