FWF Microfinance Ltd has won the ‘Microfinance Company of The Year 2022,’ for the third consecutive time at the 34th edition of the Chartered Institute of Marketing Ghana (CIMG) Awards, held at the Labadi Beach Hotel-Accra.
This prestigious honour distinguishes the 12-year-old company as the fastest-growing microfinance in the country with steady progress over the past three years -2020-to-2022.
FWF which operates within the Greater Accra and Eastern Regions, specifically around the vicinities of Ashaiman, Tema, Kpone Katamanso, Dawhenya, Sege, Afianya, Dodowa, and Somanya areas, has seen tremendous growth in customer base through its innovative products that have received national recognition for the third year running.
Chief Executive Officer, of the company, Robert Mensah Aheto, expressed his appreciation to the FWF team, partners, and clients for their contributions to the company’s success.
“Over the past 12 years, we have committed ourselves to providing services to market women, traders, artisans, and small and medium scale enterprises (SMEs) starting from Ashaiman and because of our effective marketing tools, our customers have been very happy with us and always referred as to other potential clients which helped our growth and earned as CIMG Awards multiple times,” he said.
The CEO emphasized that winning a CIMG award is not a mean fit, therefore to win it for three consecutive times is beyond imagination. However, it’s a testament to the hard work and adherence to best ethical and professional standards as well as world-class marketing principles.
Products such as Susu Loan, Adwumapa Loan, Rural Group Loans, and savings accounts, developed on strong trustworthiness retained clients, and enhanced referrals which enabled the company to grow and expand to other enclaves.
“We are humbled and appreciative to our hardworking staff, partners, and cherished clients who have enabled us to achieve this remarkable milestone. We are delighted that our contribution to Ghana’s growing microfinance sector and financial inclusion agenda of the government has been recognised yet again,” he added.
Touching on how the company survived and recorded growth during the COVID-19 pandemic era, he explained that FWF leveraged on critical service providers’ exemption to support food vendors and pharmaceuticals by offering timely and flexible credit facilities. The brand also adopted technology and introduced a short code (*789*43#) for deposit and renewal.
On the way forward, Mr. Aheto mentioned that, plans are far advanced to expand the operation to other areas in the Greater and Eastern Regions and would leverage the successes chalk as a reference point.
The 34th Chartered Institute of Marketing, Ghana (CIMG) Annual National Awards honored over 50 companies and individuals.
The awards which were held on the theme: “Marketing a Tool for Economic Recovery,” saw various men and women as well as companies recognised for using effective marketing to champion the growth of companies, products, and goodwill causes.
The CIMG awards have a very favourable image and are recognized as a benchmark of marketing excellence in Corporate Ghana.
The objectives of the awards are: To create awareness of the Marketing Concept and its importance for the success of businesses, promote high professional standards to encourage excellence among marketing practitioners, and ensure an improved quality of products and services being offered by businesses.
