Prudential takes to the streets with 350 cyclists for PruRide Accra 2023


Prudential Life Insurance Ghana, a leading insurer in the country, successfully organised the fourth edition of PruRide Accra – an annual urban cycling event with over 350 cyclists participating in the professional and amateur races.

The event, supported by the Ghana Cycling Federation, the Ghana Police Service and Carbon AV, was held at the Black Star Square, in Accra, on 10th September, 2023.

Dr. Hazel Berrard Amuah, the Chief Executive Officer of Prudential Life Insurance Ghana, who is also a cycling enthusiast, said Prudential was proud to be associated with the promotion of cycling as part of building a healthy lifestyle in Ghana and playing our part in building healthier and more resilient communities.

“We believe there is value in extending our role beyond reimbursements, to be a trusted partner that connects our customers to the best care and walk with them through their healthcare journeys.  This starts by giving them the opportunity to get out on their bikes, become more active and make cycling a part of their daily routine in order to live a healthier lifestyle. It’s amazing to see the growing cycling community in Ghana continuing to exhibit enthusiasm for the sport,” she said.

As part of our strategy, we have set out to achieve the ambitious goal of becoming the most trusted Health Partner across Asia and Africa, which presents a huge opportunity in front of us to serve up to 4 billion people and is directly tied to our new purpose – For Every Life, For Every Future.

This year’s event was preluded with three mini cycling events in Accra and Kumasi to give cyclists a taste of the main event, as well as corporate visits to specifically invite the management and staff of the various bank partners.

The day started at around 8am GMT with cyclists taking to the streets amid cheers and excitement.

Spectators who had been following the thrilling race via live coverage on screens while being entertained by music and commentary from sports journalists from Joy FM, one of the media partners for the event, later joined in to cheer the riders.

The winner of the professional category, Prince Kudufia, walked away with GH¢15000 after winning the 100.75 km race with a finish time of 2 hours, 43 minutes and 34 seconds while Emmanuel Semevor, the winner of the amateur category, won GH¢3000 after completing the 17.5 km race in 30 minutes.

The first 10 cyclists in each category were given a cash prize while all other participants received a branded medal of participation.

The best performing clubs – Team Epic, Team Subsea Nigeria and Team FCG – were also awarded with cash prizes. The oldest and youngest cyclists for each category were also awarded with a cash prize, in line with promoting inclusion.

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