Clear communication


A matter of life and death

In 1854, during the Crimean War, the British, French, and Ottoman forces confronted the Russian Empire on the Crimean Peninsula. The tension in the autumn air was palpable as opposing armies faced off in the Battle of Balaclava. At the British camp, Lord Lucan, an experienced cavalry commander, anxiously awaited orders from his superior, Lord Raglan, inside a flapping tent. Raglan’s message arrived through Captain Louis Nolan, but it was far from clear. The order instructed them to “advance rapidly to the front, follow the enemy, and try to prevent the enemy carrying away the guns,” leaving room for interpretation.

Lucan, uncertain but seeing no choice, hesitantly issued the command. The British cavalry, including the famous Light Brigade, charged into the valley where Russian artillery positions awaited. The thunder of hooves mixed with cannon fire as they pressed forward valiantly.

The charge was a breath-taking but ill-fated endeavour. Russian cannons fired relentlessly, causing casualties among the charging cavalry. The Light Brigade, resolute, continued until the valley echoed with the cries of fallen men and wounded horses. Many died that day.

The events at Balaclava underscored the importance of clear and precise communication in leadership. Had Lord Raglan’s orders been more explicit, if he had communicated his intentions and expectations with greater clarity, Lord Lucan might have made a more informed decision. The disastrous charge might have been averted, and the lives of countless soldiers spared.

Modern militaries have learned valuable lessons from historical communication errors and have developed sophisticated systems and principles to ensure effective communication and minimize the risk of costly mistakes. Here are some key principles and practices employed by contemporary military organizations which are applicable in industry and commerce:

Clear and precise orders:

Clear and precise orders are fundamental in military operations. They serve as the foundation for effective communication and coordinated action. Key elements of this principle include:

  1. Clarity of Intent: Commanders emphasize the importance of conveying their intent to their subordinates. The intent defines the purpose and desired end state of an operation, providing context and meaning to the tasks assigned.
  2. Specific Plans: Military orders provide specific details about the plan of action, including tasks, timelines, and objectives. This level of detail ensures that everyone understands their role and responsibilities.
  3. Standardized Formats and Terminology: Military organizations use standardized formats and terminology in orders to eliminate ambiguity. This consistency in communication ensures that everyone interprets the orders in the same way, reducing the risk of misunderstandings.

Chain of Command:

A clear and well-defined chain of command is a fundamental principle of military organization. It establishes a hierarchy through which orders and information flow. Key elements include:

  1. Hierarchy and Authority: The chain of command delineates authority levels within an organization, from the highest-ranking officers down to the most junior enlisted personnel. Each level has specific responsibilities and decision-making authority.
  2. Order Flow: Orders and directives flow downward through the chain of command. This top-down approach ensures that orders are conveyed in an organized and systematic manner.
  3. Minimizing Confusion: The chain of command minimizes confusion by preventing conflicting directives. It ensures that all personnel receive orders from a single, authoritative source, reducing the risk of contradictory or confusing instructions.


Redundancy is a cornerstone of military communication systems. The understanding that communication can be a matter of life and death on the battlefield drives military organizations to ensure that communication channels remain reliable, even in the face of adversity. To achieve this, redundancy strategies are employed:

  1. Alternative Radio Frequencies: Military units often have access to multiple radio frequencies. If one frequency is compromised or jammed by the enemy, they can quickly switch to an alternative frequency to maintain communication. This redundancy tactic ensures that communication remains uninterrupted, even in the presence of electronic warfare.
  2. Backup Power Sources: Reliable power sources are crucial for communication equipment. To mitigate the risk of power failure, military units carry backup power supplies, such as batteries or generators, which can be swiftly deployed in case of power outages or equipment malfunctions.
  3. Diverse Communication Channels: Military communication systems utilize a variety of channels, including voice, data, and video, to convey information. This diversity allows for flexibility in conveying critical messages, reducing the reliance on a single communication

Mission Command:

Modern militaries recognize the limitations of centralized decision-making, especially in complex and rapidly changing battlefield environments. The concept of mission command represents a departure from traditional hierarchical command structures by emphasizing decentralized decision-making. Key aspects include:

  1. Empowering Subordinate Commanders: Mission command empowers subordinate commanders to make decisions based on their understanding of the local situation. This delegation of authority allows for quicker responses to changing circumstances and leverages the expertise of leaders closer to the action.
  2. Clarity of Intent: While subordinate commanders have more autonomy, they receive clear and concise commander’s intent from higher-ranking officers. This intent outlines the overall mission objectives, allowing subordinate commanders to align their decisions with the broader strategic goals.
  3. Flexibility and Adaptability: Mission command encourages adaptability and flexibility in execution. Subordinate commanders have the freedom to adjust their plans and tactics as needed to respond to unexpected developments.

Standard Operating Procedures (SOPs):

SOPs are the bedrock of military communication and operations. They provide a structured framework for executing tasks and maintaining communication. Important aspects of SOPs include:

  1. Protocols and Procedures: SOPs define the specific protocols and procedures for various military operations, from combat engagements to logistical support. This standardization ensures that everyone follows established norms and best practices.
  2. Training and Familiarity: Military personnel are extensively trained in SOPs to ensure they are familiar with the procedures they need to execute in various scenarios. This familiarity promotes efficiency and reduces the risk of errors in high-stress situations.
  3. Consistency and Predictability: SOPs create consistency and predictability in military operations. This allows for smoother coordination, especially when multiple units or organizations are involved in a mission.

Imagine a surgeon and their team in an operating room, where a single misinterpretation of instructions can lead to grave consequences. Or consider the implications of a miscommunication in the aviation industry, where the safety of passengers and crew hinges on the clarity of air traffic control directives. In these and countless other scenarios, the principles of clarity, hierarchy, redundancy, empowerment, and standardized procedures are the bedrock of success and safety.

In today’s interconnected and rapidly changing world, the lessons learned from military campaigns resonate far beyond the battlefield. In various sectors, from healthcare to business, the consequences of miscommunication can have profound and sometimes dire effects. The principles highlighted here — clear and precise orders, a well-defined chain of command, redundancy in communication systems, mission command, and standard operating procedures — are not confined to the military domain alone. They serve as a universal blueprint for effective communication in any context where outcomes are critical.

In a world that increasingly relies on complex systems and rapid decision-making, the ability to convey intent clearly, empower those closest to the action, and maintain reliable communication channels is paramount. Whether it’s the battlefield, the operating room, the corporate boardroom, or any other high-stakes environment, effective communication remains a matter of life and death. It is the thread that weaves the fabric of successful operations, preserving not just the lives of individuals but the integrity of missions and endeavours.

As we navigate an ever-evolving landscape, the lessons of military communication should serve as a poignant reminder: in the pursuit of excellence and the preservation of life, clarity in communication is not merely a virtue but an imperative. It is the bridge that spans the chasm between success and failure, between survival and tragedy. In this intricate dance of words and actions, the power of effective communication shines as brightly today as it did on the battlefields of history.

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