MINDSET with Gambrah Sampeney Kwabena Adjei: Net Candy

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There seems to be an axiom that without paying attention to competitors, continuity, sustainability and adaptation of a business cannot be properly orchestrated in the long haul.

To be on the leading edge, a business or an individual needs to provide services that are seamless in the hem of our daily lives, yet behave like our very lives do depend on them

Netflix is about to enter the gaming area as well.



No wonder that Netflix is always at the leading edge of the streaming video platform services despite competitors like Walt Disney, Hulu and the likes.

Netflix is able to do this because of its ability to eat itself up by seemingly entering into other sectors.

This is the very ingredient required to sustain a business in the 21st century.

The business existence depends on how it can totally eat itself up by transitioning into other areas seamlessly.

Many of us do forget that gaming is also a huge part of the entertainment industry.

As a matter of fact, many do not have an idea of how much these games – like Candy Crush – generate in revenue annually.

Games of such nature deploy a seamless business model. It is imbedded within our daily activities without it being given a thought that it is also a business for others to make a fortune out of.

One takes out his cellular mobile phone and other devices, and the next moment he or she is playing Candy Crush without any given thought.

Candy Crush, to many, is now like an opium to distress or loosen up.

It is as if our very lives depend on it. And it is done without it being seen as such.

It seems not to cost a dime, it seems cheap, and it seems easy to enjoy.

Its user ability is very friendly.

It is done conveniently, joyfully and instinctively. Such is its effect on many of us.

The very common game types are Candy Crush, Honour of Kings and Fortnite.

With Candy Crush, for example, the following has been its trajectory.

In 2021, the Candy Crush game reported revenue of US$1.21billion, one of the highest in the industry.

The revenues for 2020 and 2019, likewise, stood at US$1.19billion and US$1.11billion, respectively.

So, one can now appreciate what it would be like having these games on the Netflix streaming platforms.

One takes to the couch at the sitting area, and in the next few moments starts hitting at Candy Crush with an excuse of relaxation and so on.

In the realm of streaming business, Netflix is a dinosaur; but the real fulcrum is not how big you are or how long you have been providing whatever service as a company.

What matters is constantly watching out for the seamless factors that would keep you in adaptation and versatility by knowing how to merge in transition.

Think about it!

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